| William A. Cohen, Ph.D. (Pasadena, CA) is an authority on leadership and strategy formulation and deployment. He is the author of many books including The New Art of the Leader, The Wisdom of the Generals, and How to Make It Big as a Consultant (978-0-8144-7073-2). |
| Acknowledgments and Dedication What Peter Drucker Wrote About Bill Cohen Foreword by Ira Jackson Introduction 1 How I Became the Student of the Father of Modern Management 2 Drucker in the Classroom 3 What Everybody Knows Is Frequently Wrong 4 Self-Confidence Must Be Built Step-by-Step 5 If You Keep Doing What Worked in the Past You're Going to Fail 6 Approach Problems with Your Ignorance--Not Your Experience 7 Develop Expertise Outside Your Field to Be an Effective Manager 8 Outstanding Performance Is Inconsistent with Fear of Failure 9 The Objective of Marketing Is to Make Selling Unnecessary 10 Ethics, Honor, Integrity and the Law 11 You Can't Predict the Future, But You Can Create It 12 We're All Accountable 13 You Must Know Your People to Lead Them 14 People Have No Limits, Even After Failure 15 A Model Organization That Drucker Greatly Admired 16 The Management Control Panel 17 Base Your Strategy on the Situation, Not on a Formula 18 How to Motivate the Knowledge Worker 19 Drucker's Principles of Self-Development Afterword Notes Books by and About Peter Drucker Index |
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