What happens when advances in technologg allow mang things to
be produced for more or less nothing? And what happens when
those things are then made available to us for free?
In his groundbreaking new book, The Long Tail author Chris Anderson
considers a brave new world where the old economic certainties are
being undermined by a growing flood of free goods - newspapers, DVDs,
T-shirts, phones, even holiday flights. He explains why this has become
possible - why fast-evolvingtechnologies, particularly the Internet, have
caused production and distribution costs in many sectors to plummet to
levels unthinkable even a decade ago. He shows how the flexibility
provided by the online world allows producers to trade ever more
creatively, offering items for free to make real or perceived gains
elsewhere. He pinpoints the winners and losers in the Free universe.
And he demonstrates the wags in which, as an increasing number of things
become available for free, our decisions to make use of them will be
determined by two resources far more valuable than money: the popular
reputation of what is on offer and the time we have available for it. In the
future, he argues, when we talk of the 'money economy' we will talk of
the "reputation economy' and the 'time economyl' in the some breath,
and our world will never be the same again. |
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