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OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务

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最低价：￥72.00

定价：￥102.50

作者：LucasConley　著著

出版社：PGW

出版时间：2009-6-1

I S B N：9781586487041

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OBD: Obsessive Branding Disorder - The Illusion of Business and the Business of Illusion

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72.00元

OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion 强迫性品牌失调: 商务幻象和幻象商务

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91.10元

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内容简介

The world is more branded than ever before: Americans encounter anywhere between 3,000 and 5,000 ads a day, and increasingly brands vie for our attention from insidious angles that target our emotional responses (scent, taste, sound, and touch). In an ever-faster, more competitive global landscape, branding, or identity-making, has begun to replace the research and development of yore.
From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “noses”), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.

作者简介

Lucas Conley, who began his career at The Atlantic Monthly, is a contributing writer for Fast Company. His work has appeared in The Boston Globe and ESPN: The Magazine, among other publications. Obsessive Branding Disorder is his first book. He lives in Santa Fe, New Mexico.