| 本书一直坚持从会展业中的两大主要参与者——参展商和组展商两者的立场来编写。同时，教学内容以和学生的生活和就业较密切的国内会展为主导，辅之以相应的国外内容。 |
| Unit 1 Introduction to China's MICE Industry中国会展业概况 Lesson 1 Yesterday and Today 历史和现状 Lesson 2 Introduction to the Features, and Growth Trend 特点和发展趋势简介 Unit 2 Exhibition and Conference Centers in China中国的会展中心 Lesson 1 Size and Location of Exhibition Centers会展中心的位置与面积 Lesson 2 Space Size and Location展台位置与面积 Unit 3 Preparing for the Exhibition会展筹备 Lesson 1 Preparations By the Host组展方的策划与准备 Lesson 2 Preparations by the Exhibitors参展方准备工作 Unit 4 Participation in an Exhibition参展 Lesson 1 Decorating: Stand Construction and Reception布展：展台搭建和接待 Lesson 2 Promotion of Exhibits, Services Provided, Delegations展品推介、会展期间服务及组团参展 Lesson |
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