| Unit one careers lead-in reading: the four stages of the modern career revisited case discussion relevant extension Unit two entrepreneurship lead-in reading:optimism knows no slowdown case discussion relevant extension Unit three business planning lead-in reading: planning success case discussion relevant extension Unit four product quality lead-in reading: beware the product death cycle case discussion relevant extension Unit five public relations lead-in reading: winning the pr wars case discusston relevant extension Unit six corporate culture lead-in reading: the cult of three cultures case discussion relevant extension Unit seven employee motivation lead-in reading: it s payback time case discussion relevant extension Unit eight management lead-in reading: shaping strategy in a world of constant disruption case discussion relevant extension Unit nine mergers & acquisitions lead-in reading: why ebay is buying skype case discussion relevant extension Unit the investment lead-in reading: driven to collaboration case discussion relevant extension 附录1 glossary 附录2 phrases & expressions 附录3 writing file |
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