最 低 价：￥24.50
定 价：￥35.00
作 者：(英)卡伦﹒罗斯(KarenRoss) (澳)弗吉尼亚﹒奈廷格尔(VirginiaNightingale) 编 著
出 版 社：北京大学出版社
出版时间：2007-11
I S B N：9787301130087
| 对受众的观察有什么变化吗？在分级调查中，受众是如何被分离了开来？二十一世纪的受众研究将会是怎样？本书汇集了受众和媒介研究史上的一些重要发展和影响至今的重要研究。该读本将有助于媒介、电影和文化研究领城中的学生和老师进一步理解受众分析的基本原理、结论和模式。 |
NOTES ON CONTRIBUTORS FOREWORD ACKNOWLEDEMENTS INTRODUCTION PART I THE STUDY OF ACTIVE AUDIENCES MOVIE LEADERS VIEWERS' REACTIONS UTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUAL ENCODING/DECODING NEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWS IN THE UNITED STATES CRITICAL READINGS: MEDIA AND AUDIENCES THE OPINION POLLS: STILL BIASED TO BLAIR PART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIES GOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCH ALL CARS: RADIO, RECEPTION AND DISCOURSES OF DISABILITY TRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIES CHILDREN AND ILLEVISION: A CRITICAL OVERVIEW OF THE RESEARCH RATINGS ANALYSIS IN ADVERTISING HEADS OF HOUSEHOLD AND LADIES OF THE NOUSE: GENDER, GENRE AND BROADCAST RATINGS 1929-1990 PART III IHTERACTIVE AUDIENCES: CANS, CULTURAL PRODUCTION AND NEW HEDIA IMPROVISING ELVIS, MARILYN AND HICKEY MOUSE TUNE IN TOMORROW STORIES OF PLACFS AND WAYS OF BEING GAMERS AS CO-CREATORS: ENLISTING THE |
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