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| Tony Liu connects Chinas rich Confucian culture， values and tradition with contemporary Chinese business behavior. He provides a context for business practices that can baffle the typical western executive and the concepts that will provide hours of productive conversation with Chinese business partners. A good read for aspiring and old China hands. Michael Barbalas President， American Chamber of Commerce， China An effective business implementation must take local culture into consideration. I am excited to see variety of aspects of the traditional Chinese cultureaddressed in this book which unveils the complex link between culture and business. I totally agree with the author not to jump into quick generalizations and conclusions about business practices in another cultural setting，but to strive for effective implementation. Daniel Shih， PhD Deputy Chairman of Stella International Holdings Limited Former President of Motorola China Fomer Chairman of PepsiCo China |
| Tony Q. Liu Liu Qian （Tony Q. Liu） has been giving lectures to foreign MBA students and executives at Beijing International MBA （BiMBA） at Peking University for five years. He is now in charge of the International Programs Department of BiMBA. Prior to BiMBA， Tony was in foreign trade business for more than 10 years Graduated from English Department of Beijing Foreign Studies University in 1990， Tony received his MBA from Fordham University， New York City， and is a doctoral candidate in the School of Humanity and Social Science， Beijing Language and Culture University. |
| Preface / 1 Acknowledgments / 3 Notes / 4 List of quotations from the Analects of Confucius / 5 Chapter One The Two Giants Yao Ming / 3 Confucius / 5 The Zhou Order / 12 The concept of Junzi (Gentleman) / 15 What does Yao Ming have to do with Confucius? / 17 Culture， history and business / 19 Vertical approach vs. horizontal approach / 22 Chapter Two Guanxi at a Closer Look Guanxi - a special Chinese word / 29 The circles / 31 The root of guanxi - familial relationship / 35 Graded Love / 37 The concept of Ren and filial piety / 39 Guanxi in business / 43 Reciprocity and renqing /48 An eternal process / 50 Chapter Three The Family Expanded Familism / 57 The concept of Xiao - filial piety and beyond / 61 Face / 66 Face in business / 70 Morality vs. legality / 74 Contract vs. trust / 78 The concept of Yi (righteousness) / 81 Chapter Four Hierarchy and Propriety Egalitarian or hierarchical / 85 The concept of Li (Propriety) / 91 Li and communication in China / 95 De (morality) and leadership in traditional Chinese culture / 100 Hierarchy in business / 107 Chapter Five Confused by Confucius? One Confucius， many schools of Confucianism/115 Confucianism and other schools of thinking / 120 The cultural legacy / 123 Confucian businessman / 128 The concept of Zhongyong / 133 Present-day applications of Confucianism / 135 Two pieces of advice / 139 Index / 141 Selected Bibliography and Further Readings / 150 |
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