| Chapter 1 Business Letter Writing1．1 Introduction1．2 The Principles ofEffective Business Writing1．3 The Style and Tone ofBusiness Letter Writing1．4 Good-news Letters and Bad-news LettersVocabulary & NotesExercisesChapter 2 Business LeRem，Faxes and E．mails2．1 Introduction2．2 Formats ofBusiness Letters and Envelope Addressing2．3 The Common Components ofa Business Letter2．4 Busmess Faxes and E-mailsVocabulary & NotesExercisesChapter 3 Establishing Business Relations3．1 Introduction3．2 Specimen Letters3．3 Writing Guidelines3．4 Language FocusVocabulary & NotesExerciseChapter 4 Enquiries and Replies4．1 Introduction4．2 Specimen Letters4．3 Writing Guidelines4．4 Language FocusVocabulary & NotesExercisesChapter 5 Offers and Counter-offers5．1 Introduction5．2 Specimen Letters5．3 Writing Guidelines5．4 Language FocusVocabulary & NotesExercisesChapter 6 Sales Promotion and Follow-ups6．1 Introduction6．2 Specimen Letters6．3 Writing Guidelines”6．4 Language FocusVocabulary & NotesExercisesChapter 7 Orders and AcknOwlegements7．1 Introduction7．2 Specimen Letters7．3 Writing Guidelines7．4 Language FocusVocabulary & NotesExercisesChapter 8 Terms of Payment(I)8．1 Introduction8．2 Specimen Letters8．3 Writing Guidelines8．4 Language FocusVocabulary & NotesExercisesChapter 9 Terms of Payment(11)9．1 Introduction——9．2 Specimen Letters9．3 Writing Guidelines9．4 Language FocusVocabulary & NotesExercisesChapter 10 Packing and Marking10．1 Introduction10．2 Specimen LetterslO．3 Writing Guidelines10．4 Language FocusVocabulary & NotesExercisesChapter 11 Shipment11．1 Introduction11．2 Specimen Letters11．3 Writing Guidelines11．4 Language FocusVocabulary & NotesExercisesChapter 12 Cargo Transport Insurance12．1 Introduction12．2 Specimen Letters12．3 Writing Guidelines12．4 Language FocusVocabulary & NotesExercisesChapter 13 Complaints and Adjustments13．1 Introduction13．2 Specimen Letters13．3 Writing Guidelines13．4 Language FocusVocabulary & NotesExercisesKey to ExercisesReferences |
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