最 低 价：￥54.40
定 价：￥68.00
作 者：Thomas W. Zimmerer Norman M. Scarborough 著
出 版 社：北京大学出版社
出版时间：2009-07
I S B N：730115177
| 姓名：(美国)Thomas W.Zimmerer著 作者简介： 作品：《小企业管理与企业家精神精要》 姓名：Thomas W. Zimmerer Norman M. Scarborough著 作者简介： 作品：《小企业管理与企业家精神精要》 |
| 插图： technological advances. with the help of modem business machines such as personal computers, laptop computers, fax machines, copiers, color printers, answering machines, and voice mail, even one person working at home can look like a big business. at one time, the high cost of such technological wizardry made it impossible for small businesses to compete with larger companies that could afford the hardware. today, however, powerful computers and communication equipment are priced within the budgets of even the smallest businesses. although entrepreneurs may not be able to manufacture heavy equipment in their spare bedrooms, they can run a service or information-based company from their homes very effectively and look like any fortune 500 company to customers and clients. independent lifestyle. entrepreneurship fits the way americans want to live——-independent and self-sustaining. people want the freedom to choose where they live, the hours they work, and what they do. 更多 |
| section i the challenge of entrepreneurship chapter i the foundations of entrepreneurship chapter 2 inside the entrepreneurial mind: from ideas to reality section ii building the business plan: beginning considerations chapter 3 designing a competitive business model and building a solid strategic plan chapter 4 conducting a feasibility analysis and crafting a winning business plan chapter 5 forms of business ownership chapter 6 franchising and the entrepreneur chapter 7 buying an existing business section iii building the business plan: marketing and financial considerations chapter 8 building 更多 |
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