| Gary P．Schneider，目前是美国奎尼皮亚克大学会计系的William S．Perlroth教授，曾先后任教于圣迭戈大学、田纳西大学、赛维尔大学，讲授电子商务、数据库设计、供应链管理和管理会计等课程，多次获得优秀教学奖。迄今为止，他在会计、信息系统、管理学方面已经出版了50多部著作，并在《lnterfaces》、《IS Audit＆Conlrol Joumal》、《Joumal oflnformation Systems》等许多权威刊物上发表了。90余篇研究论文。他在美国会计协会非常活跃，现任《Accounling lnformationSystems and Technology Reporter》的编辑，并同时兼任多个权威期刊的编委。他在开始学术生涯之前，在俄亥俄州作为CPA(注册会计师)工作了14年。 |
| preface part1:introduction chapter 1 introduction to electronic commerce electronie commerce：the second wave electronic commerce and electronic business categories of eleetronic commerce the develodment and growth of electronic commerce the dot-com boom．bust．and rebirth the second wave of eleetronic commerce business models．revenue models．and business processes focus on sdecific business processes role of merchandising product／process suitabilitv to electronic commerce advantages of eiectronic commerce disadvantages of electronic commerce economic forces and e1ectronio commerce transaction costs markets and hierarchies using electronc commerce to reduce transaction costs network economic stmctures network effeots using electronic commerce to create network effects identifying elecnonic commerce 0pportunities scrategic business unit value chains industry vlalue chains swot analysis：evaluating business unit opportunities internetional nature of electonic commeree trust issues on the web language issues cultural issues culture and governmenc infrastructure issues sunmary kev terms review ouestions exercises cases for further studv and research chapter 2 technology infrastructure:the internet and the world wide web the interncet and the world wide web origins of the internet new uses for the internet commercial use of the internet growth of the internet emergence 0f the w0rld wide wleb packet—switched networks routing packets internet protocols tcpl／ip lp addressing domain names web page request and delivery protocols eleetronic mail protocols unsolicited commercial e．mail(uce，spam) markup languages and the web standard generalized markup language hypertext markup language extensible markup language(xml) html and xml editors intranets and extranets intranets extranets publie and private networks virtual private necwork (vpn) internet connection odtions connectivitv overview voice-grade teledhone connections broadband connections leased—line connections wireless connections internet and the semantic web summary kev terms review quescions exercises cases for further studv and research part 2：business strategies for eleet ronle commerce chapter 3 selling on the web:revenue models and building a web presence revenue models web catalog revenue m0dels digital content revenue models advertising—supported revenue models advertising-subsc ription mixed revenue models fee—for-transaction revenue models online video fee—for-service revenue models revenue models in transition subscription to advertising-supported model advertising-supporced to advertising-subscription mixed model advertising—supported to fee—for-services model advertising—supported to subscription model chapter 4 marketing on the web chatper 5 business-to-business online strategies chapter 6 online auctions,virtual communities,and web portals part 3 technologies for electronic commerce chapter 7 electronice commerce software chapter 8 electronic commerce security chapter 9 payment systems for electronic commerce part 4:integration chapter 10 planning for electronic commerce |
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