Can I Change Your Mind?: The Craft and Art of Persuasive Writing

"This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal."-Jeremy Bullmore, columnist for Campaign, Management Today, and the Guardian We all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the end product is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty e-mail to your boss. Lindsay Camp has been a freelance writer for over twenty years. He began his career at J Walter Thompson, one of the United Kingdom's largest advertising agencies. He has been invited three times to judge the "Writing for Design" category in the DandAD Global Awards, the advertising and design industry's Oscars.