| Contents List of figures List of case studies Forms for the new event organizer Preface Part 1: The events business 1. An introduction to events 2. The market demand for events 3. The events business: supply and suppliers 4. Social, economic, political and developmental implications Part 2: Managing events 5. Making a start and planning the event 6. Financial management and the budget 7. Event logistics 8. Marketing and public relations for events 9. Risk management and legalities 10. Event project management and set-up issues 11. The organization manager and the team: during the event 12. Closedown, evaluation and legacies Glossary Index |
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