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Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions

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Sport, Recreation and Tourism Event Management: Theoretical and Practical Dimensions

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作 者:Cheryl Mallen

出 版 社:

出版时间:2008年5月12日

I S B N:9780750684477

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内容简介

内容简介

Sport, Recreation and Tourism Event Management provides an essential combination of the theoretical foundations and practical principles of event management. This text focuses specifically on the operational planning component of event management and the role of the event manager as the planner and facilitator.

Devoid of the standard "to do lists" found in other texts in the subject area, Sport, Recreation and Tourism Event Management is a must for students intent on entering the event management field.

* Encourages students to apply theoretical foundations to event management
* Develops a knowledge strategy for event management that will guide students into their
future careers
* Provides a great range of industry applications which support and illustrate the academic theory

作者简介

目录

Preface
Chapter 1 - Introduction
Chapter 2 - The Concept of Knowledge in Event Management
Chapter 3 - The Event Development Phase
Chapter 4 - The Event Logistical Phase
Chapter 5 - The Concept of Quality in Event Logistics
Chapter 6 - The Event Implementation, Monitoring and Management Phase
Chapter 7 - The Event Evaluation and Renewal Phase
Chapter 8 - The Event Management Model and Event Bidding
Chapter 9 - Conclusion

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