The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!

作者简介

Preface.

Acknowledgments.

1 Influencing Others to Change.

2 The First Four Seconds.

3 The Delta Model of Influence.

4 Credibility: The Pivot Point of Persuasion.

5 The New Principles of Influence.

6 Introduction to Omega Strategies.

7 Framing Principles, Persuasion Techniques, and Influential Strategies.

8 Applying the Laws of Influence.

9 The Influential Secret of Oscillation.

10 Mind Reading: How to Know What They Are Thinking.

11 I'll Think About It.

12 How Their Brain Buys . . . You!

13 "I Will Do the Work for You": Magic Words That Unlock Minds.

14 The Power of Thinking without Thinking.

15 Influence in Sales and Marketing Online and in the Real World.

16 The Problem and Opportunity of Memory in Influence.

17 Women: Influencing Women to Buy.

Bibliography.

Index.

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