编辑推荐* The Verderber''s effective "Speech Planning Action Steps" framework leads students step-by-step through the practice of speechmaking. In addition, Action Step icons featured throughout the text provide visual cues that highlight specific Action Step activities. Once students complete the ""Speech Planning Action Steps," they have essentially completed their speeches. The six-step framework emphasizes topic selection, audience analysis, research, organization, visual aids, and language/delivery.* Superb, engaging coverage of audience analysis begins in Chapter 1, showing students that speech effectiveness is determined by the speaker''s ability to understand and adapt the message of the speech to the audience and the context. Chapter 4 offers in-depth treatment of the audience analysis process. Chapter 5 describes specific ways a speaker can adapt material to each audience. * Early and strong coverage of speech apprehension in reviewer-praised Chapter 2, "Developing Confidence Through the Speech Planning Process," explains causes of speech apprehension and presents students with clear strategies and tactics for becoming a confident speaker. * Short Reflect on Ethics case studies depict an ethical challenge (such as plagiarism, ethical use of statistics and emotion, and appropriate uses of visual aids) that speakers often face, allowing students to think through speakers'' ethical dilemmas. * Sample Speeches chosen to realistically depict typical beginning student performances, accompanied by speech assignment activities, sample adaption plans, full-sentence outlines, Interactive Video Activities, and Speech Evaluation Checklists lay out clear speech direction and help with evaluation. The checklists provide students with an understanding of the new speechmaking skills demonstrated with each assignment. |
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