The Power of Personal Storytelling

You're stuck in an endless, dull conversation. As the speaker drones on, your mind wanders, until you hear the words, "I remember once when I was..". Your ears perk up. You become engrossed. An anecdote unfolds, and suddenly, the speaker is alive and excited and you know just what he means. He has used the age-old technique of storytelling to powerfully get his point across, capturing your attention through a well-told narrative of personal experience that invited you to relate to his message on an intimate level.