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Burning the Ships: Intellectual Property and the Transformation of Microsoft

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Burning the Ships: Intellectual Property and the Transformation of Microsoft

最 低 价:¥102.00

定 价:¥123.00

作 者:David Kline

出 版 社:

出版时间:2010年12月20日

I S B N:9780470918210

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内容简介

内容简介

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

  • Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community
  • Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner
  • Offers an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction

    There are lessons in this book for executives in every industry-most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

  • 作者简介

    目录

    About the Authors.

    Acknowledgments.

    Introduction.

    Chapter 1 The Collaboration Imperative.

    Chapter 2 Like Cortez Burning His Ships.

    Chapter 3 Money Isn't Money Anymore.

    Chapter 4 A Very Secret Mission.

    Chapter 5 Leadership Starts at the Top.

    Chapter 6 The Road Ahead (with Apologies to Bill Gates).

    Index.

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