IP Client Strategies in Europe, 2010 ed.: Leading Lawyers on Analyzing Emerging IP Trends, Building Client Relationships, and Navigating European IP Laws and Legal Systems (Inside the Minds)

IP Client Strategies in Europe provides an authoritative, insider's perspective on protecting and maximizing intellectual property for today's European clients. Featuring partners from law firms across various countries in Europe, including England, Ireland, Scotland, France, Germany, Italy, Spain, and Austria, these experts guide the reader through the complexities of the different nations IP laws and analyze noteworthy legal decisions and developments. From trademarks and patents to keyword advertising and Web content, these top lawyers discuss the critical elements of an effective pan-European IP strategy and divulge proven advice for both enforcement and litigation. They also reveal how to adapt IP tactics for individual client needs, foster sound client relationships, and avoid the common mistakes that clients and lawyers make. Additionally, these authors assess the current state of harmonization, the impact of the global economic crisis, and how to strategically use IP law in the twenty-first century. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great legal minds of today, as these experienced lawyers offer up their thoughts on the keys to success within this dynamic field.

Inside the Minds provides readers with proven business intelligence from C-Level executives and lawyers (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies and firms nationwide. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession, or topic is heading and the most important issues for the future. Each author has been selected based upon their experience and C-level standing within the professional community.

Chapters Include:

1. Emmanuel Baud, Andreas Ebert-Weidenfeller, Doroth????????e Weber-Bruls, Stefano Macchi di Cellere, Alastair McCulloch, Partners, Jones Day - "IP Strategy in a Pan-European Environment"
2. Richard Binns, Partner and Head, Intellectual Property Department, Simmons & Simmons - "A Renewed Focus on IP in the Face of an Economic Downturn"
3. Marco Nicolini, Partner, Chiomenti Studio Legale - "Emerging Trends in Italian Intellectual Property Law"
4. Axel Anderl, Partner and Head, Information Technology, Intellectual Property, and Media Department, Dorda Brugger Jordis Rechtsanw??????¤lte GmbH - "The Impact of European Supreme Court Decisions on Internet Advertising Practices"
5. Gregor Pryor, Partner, Reed Smith LLP - "Adapting IP Strategies to Suit Client Needs"
6. Verena von Bomhard, Partner, Hogan Lovells International LLP - "Pan-European Trademark Trends"
7. Gill Grassie, Partner and Head, IP & Technology Department, Alison Bryce, Partner, Maclay Murray & Spens LLP - "The Practice of Scottish IP Law"
8. Peppe Santoro, Partner and Head, Intellectual Property Team, Eversheds O Donnell Sweeney - "Progressive IP Strategies for European Clients"

Appendices Include:

Appendix A: EMI Records & Ors v. Eircom Ltd & Ors
Appendix B: EMI Records [Ireland] Ltd v. Eircom PLC
Appendix C: EMI Records & Ors v. Eircom Ltd
Appendix D: UK Digital Economy Act 2010