最 低 价：￥65.00
| 作者简介：Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT. His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science. He has also been featured on CNN and National Public Radio. Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN. He splits his time between Princeton, NJ, and Cambridge, MA. |
| a note to readers introduction how an injury led me to irrationality and to the research described here chapter 1 the truth about relativity why everything is relative--even when it shouldn''t be chapter 2 the fallacy of supply and demand why the price of pearls--and everything else-is up in the air chapter 3 the cost of zero cost why we often pay too much when we pay nothing chapter 4 the cost of social norms why we are happy to do things, but not when we are paid to do them chapter 5 the influence of arousal why hot is much hotter than we realize chapter 6 the problem of procrastination and self-control why we can''t make ourselves do what we want to do chapter 7 the high price of ownership why we overvalue what we have chapter 8 keeping doors open why options distract us from our main objective …… |
内容加载中，请稍后...
商品评论（0条）