Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!

Key strategies for long-term, sustainable customer relationships With nearly every sector of the marketplace challenged like never before, sales professionals are under pressure now more than ever. Success demands superior strategies and precise execution. This "Second Edition" of Jeff Thull's bestselling "Mastering the Complex Sale" gives you the edge you've been looking for. Continuing to create game-changing strategies and how-to's, Thull has updated the Prime Process, a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor. A proven business paradigm that "Mastering the Complex "raises the bar for all sales methodologies. "Mastering the Complex Sale, Second Edition "redefines the strategy of the complex sale, showing you how to Gain access to and connect with the highest levels of power and influence Differentiate yourself from competitors early in the sales process Dramatically reduce the sales cycle time Create questions that bring unrestricted flows of information Separate real business from resource drains Translate your market strategy into sales results Giving you a solid system, along with the unique skills and mental discipline you need to execute it, this new edition of a classic guide will show you how to compete and win when the stakes are high.