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When the Headline Is You: An Insider's Guide to Handling the Media

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When the Headline Is You: An Insider's Guide to Handling the Media

最 低 价:¥166.00

定 价:¥217.00

作 者:Jeffrey Leeson

出 版 社:

出版时间:2010年10月18日

I S B N:9780470543948

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内容简介

作者简介

Jeff Ansell is a media and crisis communications consultant who has created a unique process for Fortune 500 companies to manage high-profile issues, including the Erin Brockovich case. As founder and principal of the consulting firm Jeff Ansell & Associates, Jeff's journalism experience gives him the ability to instinctively react to his clients' most difficult situations. Thousands of executives and communications professionals worldwide have been coached in Jeff's process.

Jeffrey Leeson is a professional writer and editor. He has edited dozens of business books and coauthored Leading a Learning Revolution (Pfeiffer, 2008). He can be reached at jeffleeson@yahoo.com

作者简介

目录

Foreword.

Introduction.

1 What Is News?

2 You Are the Story.

3 How to Admit Bad News.

4 Crafting Compelling Messages.

5 Delivering Your Message.

6 When the Going Gets Tough.

7 Twenty What-Ifs.

Appendix: Media Messaging Toolkit.

Notes.

Acknowledgments.

The Authors.

Index.

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