| Foreword. Preface. Introduction. It's a Green, Green, Green, World. What Drives the Green Wave? An Oily Proposition. We Want Our NRG! A Cleaner Future. Green Is Getting Cost Competitive. Mo' Money, Mo' Growth. The Greening of the Consumer. Building a Green Portfolio. Environment Protection Becomes Big Bucks. The Goal of This Book. Chapter 1: Catalyzing into Green: Why, and Why Now? Rising Global Energy Demand. The Chindia Syndrome. Where Does That Energy Come From? Energy Security: The New Cold War. Carbon Concerns. Chapter 2: Mandating Growth: Creating Greener Pastures. Green Public Policy. Mo' Money, Mo' Growth. The Green Capital Boom. The VC View. Making Real Money. Chapter 3: Waving The Green Flag: Clean Transportation. Driving Along in My Automobile. A Green Way Forward. The Hybrid Theory. Plug In and Fire Up the Engine. EV All the Way. How Do We Make Money? The Bleeding Edge. Words of Caution. Chapter 4: I Wanna Soak up the Sun!: Harnessing the Profit Power of Solar. SandA and Sun, Not Just a Vacation Mantra. Costs and Incentives: Creating Sunny Choices. Let the Sunshine In. The Changewave Thesis. Solar Superstars. A Solar Epilogue. Chapter 5: Water, Water, Everywhere, Nor Any Drop to Drink: Sympathizing with the Ancient Mariner. You're Going to Drive Me to Drinking. If You Build It, They Will Drink. A Tall Drink of Green Water. The Alliance Dips Its Toe into the Water. Splashing Around in the Water Investment Pool. Toweling Offa and on to the Power Grid. Chapter 6: Avoiding "Grid" Lock: The Powers that Be Are Going Smart. A Vision for the Modern Grid. Seven Valuable Virtues of the Modern Grid. Meters for the New Millennium. The Smart Meter Players. Adopting the Information Solution. Chapter 7: Eco-Efficient IT: The Nerds Are Turning Green. What Is Virtualization? Saving Kilowatts Equals Saving Money. Virtually the Best. Eco-Efficient IT is the Future. Chapter Eight: Green Plastics: Cleaning Up Society's Legacy. The Rise of Green Plastics. The Why and Who of Green Plastics. A Question of Cost and Market Adoption. Just a Drop in the Bio Bucket. Chapter 9: Fill 'Er Up with Biofuels: Growing Your Own Octane. Ethanol: The Good, the Bad and the Ugly. Cellulosic Ethanol. Blame It on Rio. Mandates, Tax Credits, and Tariffs. Investing in Team Ethanol. Bye-Bye Biologics. Chapter 10: Fuel Cells and Advanced Batteries: The Rise of Pink Bunny Power. Fuel Cells: Hydrogen Anyone? Fuel Cell Types and Applications. Big Costs, Big Benefits. Powering Your Portfolio with Fuel Cells. Advanced Batteries. Chapter 11: Wind Power: Harnessing Nature's Breath. Blowin' Up the Energy Charts. The Good and the Bad of Blowin' in the Wind. Turbines at a Glance. The Breezy Dynamics of Growth. Subsidies and Supply Shortages. Investing in Windy Conditions. Blowing on to Chapter 12. Chapter 12: The New, Old Green Tech: Cleaning Up Coal's Act. The Coal, Hard Facts. Movin' On Up from Low Grade to High Grade. Scrubbing Coal's Image. The Great Carbon Roundup. A Deeper Shade of Green. Chapter 13: Living La Vida Verde: Green Buildings, Lighting, Natural Foods, and Lifestyles. The Green We Inhabit. By the Dawn's Early Green Light. LED Lighting Leads the Way. Green Movement Market Opportunities. Toward the End of a Green Journey. Chapter 14: Building a Green Portfolio: A Green Call to Arms. CAUTION: Green Portfolio Construction Ahead. The World is Not Flata It's Voracious. Appendix A: Master List of Green Companies. Appendix B: Green Investing Resources. References. Index. |
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