编辑推荐“The first important book of the year. In the tradition of IN SEARCH OF EXCELLENCE and BUILT TO LAST, THE DESIGNFUL COMPANY changes the way we think about business. During these challenging times, when doors are shutting all around us, Neumeier’s book opens a big window.”—ALINA WHEELER, AUTHOR OF DESIGNING BRAND IDENTITY “In another short but very sweet book, Neumeier introduces us the aesthetics of management. The Designful Company makes a great contribution to our understanding of design as a core business competence.” —ROGER MARTIN, DEAN OF THE ROTMAN SCHOOL OF MANAGEMENT, UNIVERSITY OF TORONTO, AND AUTHOR OF THE OPPOSABLE MIND “If this is your first Marty Neumeier book, you'll be blown away. Wonderful, fresh content presented as a visual tour de force.” —GARR REYNOLDS, PROFESSOR OF MANAGEMENT AT KANSAI GAIDAI UNIVERSITY, AND AUTHOR OF PRESENTATION ZEN “Form follows function? Form is function! In The Designful Company, Marty Neumeier lays out a powerful case that business innovation is a byproduct of design thinking. Follow these rules and your company can innovate faster, collaboratively and continuously.” —JOHN GERZEMA, CHIEF INSIGHTS OFFICER AT Y&R, AND AUTHOR OF THE BRAND BUBBLE “Design thinking has the potential to step-change all aspects of innovation in business. When you need a disruption, when market dynamics are changing, when new sources of growth are needed—companies that focus on design have a competitive edge.” —CLAUDIA KOTCHKA, VP DESIGN INNOVATION AND STRATEGY, P&G “At last! A book that clearly articulates how and why design is absolutely fundamental to the success of business today. Chock-full of great insights.” —THOMAS LOCKWOOD, PhD, PRESIDENT OF DESIGN MANAGEMENT INSTITUTE “No filler. No fluff. Marty Neumeier has distilled his message on innovation and design down to just the good stuff. Read the whole book on your next flight, and arrive with fresh insights ready to share.” —TOM KELLEY, GENERAL MANAGER OF IDEO, AND AUTHOR OF THE TEN FACES OF INNOVATION “In the first half of this book Neumeier presents a good argument for the ‘what’ and the ‘why’ of the designful company and in the second half he gives us a decent prototype for the ‘how’. If you don’t see that calling it a ‘decent prototype’ constitutes high praise, you need this book.” —FRED COLLOPY, PROFESSOR AT THE WEATHERHEAD SCHOOL OF MANAGEMENT, CASE WESTERN UNIVERSITY, AND CO-AUTHOR OF MANAGING AS DESIGNING Required reading for addressing “wicked problems”! —PETER LAWRENCE, CHAIRMAN OF CORPORATE DESIGN FOUNDATION |
内容简介在线阅读本书 “The complex business problems we face today can’t be solved with the same thinking that created them,” says author Marty Neumeier in this entertaining and original read. Instead, he says, we need to start from a place outside traditional business thinking. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward—or risk ending up in the fossil layers of business history. This is the third in the author’s bestselling series of “whiteboard overviews.” In his first, THE BRAND GAP, he addressed the gulf between business strategy and customer experience. In his second, ZAG, he explored the number-one strategy of high-performance brands. In the third, THE DESIGNFUL COMPANY, he shows how design thinking can build a culture of nonstop innovation. “If you wanna innovate,” he says, “you gotta design.”
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