Updating Your Company's Strategy, 2010 ed.: Leading CEOs on Setting Priorities, Communicating Changes to Employees, and Combating the Effects of a Down Economy (Inside the Minds)

Updating Your Company's Strategy provides an authoritative, insider's perspective on conducting comprehensive reviews, setting priorities, and aligning strategic adjustments with board objectives. Featuring CEOs representing some of the top companies in the nation, this book explains best practices for creating a new and improved direction for the company. Driven by the demand for today's CEO to succeed despite the state of the economy, the authors discuss ways to overcome budgetary constraints by making the most of what they have and eliminating that which they don't need. This book provides valuable insight for those looking to modernize an outdated business plan by combining tried-and-true tactics with innovative methods to develop an effective growth strategy. Highlighting the importance of improving the brand image in this highly competitive business climate, the authors demonstrate how to respond quickly to fluctuating needs and customer feedback while keeping an eye on costs and the environment by incorporating socially and environmentally responsible policies. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the top chief executive minds of today, as these insiders offer up their thoughts around the keys to effectively examining and restructuring your company's strategy for maximum success.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Brian A. Gallagher, President and Chief Executive Officer, United Way Worldwide
2. Olivier Poirot, Chief Executive Officer, Accor North America, Motel 6, and Studio 6
3. Christine W. McEntee, Executive Vice President and Chief Executive Officer, The American Institute of Architects
4. Nanette Pattee Francini, President and Co-Founder, The Sports Club Company
5. Lyndon J. Faulkner, President and Chief Executive Officer, Pelican Products Inc.
6. Rick A. Lincicome, AIA, Chief Executive Officer, Ellerbe Becket
7. Dan Mondor, President and Chief Executive Officer, Concurrent Computer Corporation
8. George E. Martin, Ph.D., President, St. Edward's University
9. Stanley C. Feuerberg, President and Chief Executive Officer, Northern Virginia Electric Cooperative (NOVEC)
10. Dan B. Madsen, Chairman and Chief Executive Officer, One Eighty
11. James H. Moore Jr., President and Chief Executive Officer, The University of Arizona Foundation
12. Neil Smith, Chief Executive Officer, Promontory Growth and Innovation
13. Ramon M. Ruiz-Comas, President and Chief Executive Officer, Triple-S Management Corporation
14. L. Randolph Lowry, President, Lipscomb University