From Publishers Weekly
This practical
guidebook to business concepts is appropriately straightforward in
its approach. Kurtzman, a former New York Times reporter and
editor of the Harvard Business Review, explains that the
volume is "organized to reflect the way normal people do and think
about business." Kurtzman identifies "big ideas" as concepts
that... reduce the fog of complexity into something simple, solid,
tangible, and most of all workable." Not so much a nuts-and-bolts
guide to business, this volume focuses on ideas and takes readers
through the process of innovation, the fundamentals of
sustainability, finance and accounting, and the intricacies of
strategy and management. Kurtzman explains that his book can be
read either from cover to cover or thumbed through whenever answers
to questions about a creative concept are needed. The book
addresses such topics as human resources, leadership, marketing,
communication and learning from slip-ups (both one's own and those
of others). Lending extra credibility to the volume is an
impressive roster of contributors, including Michael Milken, 3Com
founder Bob Metcalfe, Segway inventor Dean Kamen and Harvard
Business School dean Kim Clark, each writing about his or her area
of expertise. In keeping with Kurtzman's philosophy of business
(it's "one of life's great games, and it is exhilarating"), the
book makes for a refreshing and often humorous read. Whether the
book's marketing concept (the "box" of the title is actually a
slip-case) and high price point will attract readers is left to be
seen.
Copyright © Reed Business Information, a division of Reed
Elsevier Inc. All rights reserved.
From Booklist
Former New York Times reporter Kurtzman, who has written
seven previous books on the markets, big business, currencies, and
the economy, is also founding editor of Strategy and
Business and editor of Harvard Business Review. Here he
has assembled some thoughts from the best minds in business into a
practical resource for solving problems and generating new ideas.
The more than 35 contributors include Dean Kamen, the inventor of
the Segway human transportation device, who talks about how new
technology becomes significant only when it turns into the Big
Idea, which happens when people start doing something they've never
done before and find they can't live without it. The 1980s bond
king Michael Milken discusses how corporate finance is more an art
than a science; journalist Victoria Griffith has two articles--one
discusses how biotechnology companies innovate, the other the
implications of electronic communication within organizations; and,
finally, Sam Hill brings his unique perspective on branding to the
table. All the pieces are both pointed and concise. David
Siegfried
Copyright © American Library Association. All rights
reserved
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