| How to do business in China Better read than dead China is not a monolithic market Get the cultural stuff right Find the right partner Don't expect a level playing field Look before you leap Have a vision Analyse things in a multi-dimensional and paradoxical framework Expect setbacks, have a plan B PRC (Patience, Relationship, Contract) Kiss cadres but embrace customers Protect your crown iewels Chinese negotiating style Mandarin is king Have a realistic business plan Observe local rules and regulations Investigate diaspora links Guanxi is part of the story Perform thorough risk analysis The key business challenges remain the same Have a proactive government PR policy Never assume anything Enioy the learning experience Just do it Sources and suggested readings |
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