编辑推荐“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz
“As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.” — Jonah Bloom, Executive Editor, Advertising Age
“It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.” — Bob Garfield, Co-host, NPR's On The Media*
“No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.” — Peter Fader, Professor, Wharton School
“A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.” — Ed Keller and Jon Berry, authors of The Influentials
“It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.” — Brad Santeler, Director, Kimberly-Clark
“Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It’s all here.” —Geoff Ramsey, eMarketer |
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