China Entrepreneur: Voices of Experience from 40 Business Pioneers

您是否曾经梦想在全球规模最大、增长最快速和最具活力的客户市场创办一个新的企业或者运营一个新公司？全球成千上万的实业人士来到中国，一路追寻这一梦想，并且随着中国的日益成熟、开放和国际化，更多的人正在加入这一队伍。

但是在这些来到中国寻梦10亿客户的人当中，只有少数人获得了成功。今天在中国开办或者运营一个公司的关键成功因素是什么？这个问题引导胡安‧安东尼奥‧弗南兹博士（中欧国际商学院管理学教授）和劳拉‧安德伍德（知名记者，中欧商学院对外发言人）共同撰写了《中国企业家：来自40 位企业开拓者的经验之谈》一书。

本书共包括了对40位（33位男士和7位女士）在中国获得成功的外籍企业家的访谈，他们分别来自25个国家和地区，涉及不同的行业，时间跨度达26年，但却共同具备了下列关键素质：在中国开办新公司所需的决心、知识、沟通和精神。

《中国企业家》一书的目的很简单：就是帮助全球的商业人士在中国开办新公司。本书涵盖了在中国开办一个新公司所需要的最关键的程序：取得中国官方必要的批文，寻找开办资金，防止腐败以及与中国的供应商谈判; 并且涵盖了在运营时如何正确的雇佣员工，确保回款顺利，同时保护公司的知识产权等内容。

正如书中的一位企业开拓者中所说：“企业家应当彼此交谈…你可以听到其他有经验人士的真实故事”。本书就是要收集与分享“真实的故事”，同时提供给有志成为中国企业家的广大读者最佳案例。

' Launching a business in China? Give yourself a "second mover advantage." China–bound entrepreneurs and small business owners: learn from experienced China hands before you bring your business to the world′s largest and most dynamic consumer market.

Preparing to manage a small business in China, the world′s largest, most dynamic consumer market? Hundreds of thousands of other international businesspeople are too, but only a small percentage of them will succeed in bringing their start–up dreams to life in the Middle Kingdom.

Give yourself a huge head–start by learning directly from experienced China pioneers. CHINA ENTREPRENEURS delivers street–tested advice on launching, growing, and operating your own business in China. Authors Juan Antonio Fernandez, professor of Management at the China Europe International Business School, and Laurie Underwood, accomplished journalist and Director of External Communications at CEIBS, use their combined 26 years of China experience to interview 40 successful international entrepreneurs who have launched and built businesses in China.

These entrepreneurs share their first–hand advice, anecdotes and best practices in tackling the key challenges of winning in the China market, from negotiating with government and winning necessary start–up approvals, to hiring and keeping the right staff, to collecting payments and to safeguarding intellectual property. In addition, the experiences of the entrepreneurs will be juxtaposed against insights from experienced China consultants who assist start–ups in operating in China. Thus the book will balance extensive, on–the–ground business advice against the insights of consultants who have risen to prominence in the China business environment by advising SME business operators on succeeding in China.