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Strategic Management: Concepts and Cases

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Strategic Management: Concepts and Cases

最 低 价:¥256.00

定 价:¥846.00

作 者:Charles E. Bamford

出 版 社:

出版时间:2011年2月10日

I S B N:9781439041307

价格
256.00元

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内容简介

内容简介

"Management: The New Workplace, 6/e International Edition" provides an engaging survey of modern management practice that seamlessly integrates classic and contemporary principles. Rather than concentrating on large global enterprises, the text focuses on dynamic small to mid-sized 'local' businesses and entrepreneurial issues, giving students valuable real-world insights and practical skills they can readily apply when beginning or continuing their careers. To help students deepen their understanding and hone their skills, numerous skill-building and application exercises appear in every chapter. "Management: The New Workplace, 6/e International Edition" also features a streamlined format and impressive ancillary package that make it affordable, flexible, well-suited to any course, and effective for students of diverse backgrounds and interests.

作者简介

目录

Section A: INTRODUCTION:STRATEGY, PERFORMANCE & DIRECTION. 1. Strategy. 2. Performance. 3. Vision and Mission. Section B: ANALYSIS. 4. External Environment. 5. Value Chain. 6. The Resource-Based View. 7. Strategy at the Business Level. Section C: LIFE CYCLE DYNAMICS & CORPORATE STRATEGY. 8. Life Cycles. 9. Competitive Landscapes. 10. Strategy at the Corporate Level. Section D: IMPLEMENTATION. 11. Structure. 12. Control & Performance.

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