Alarm 37: Rules Were Made to Be Broken

ALARM is the proverbial moth to the flame—irresistibly and undeniably attracted to the provocative, the dangerous, the mind-blowing. The artists and musicians documented in the pages of ALARM 37 are such a fireball, fueled by an ever-growing need to explore and conquer new frontiers.

Beyond the medium for which they may best be known, they are filmmakers, animators, painters, writers, and illustrators; inventors, business owners, doctors, scientists, designers, and record producers. Creativity doesn’t stop with one discipline; it knows no bounds.

Rising and accomplished musicians learn from one another and touch upon new textures in unthinkable and exciting collaborations. A Brooklyn-bred son reinvents his father’s traditional Italian tunes in South Africa, while in San Francisco, California, a multi-linguistic songwriter blends seemingly dissimilar tongues into perfect harmony.

Let the dissenters and cynics say what they want; we know that the future shines bright for new music and art. A band upon its 20th anniversary delivers a defining record of its career, though with members barely in their 30s, it’s a sure bet that they’ve yet to reach their peak. At the same time, a host of fresh-faced new bands make stunning debuts and dream of touring in faraway lands.