Marks of Excellence

This is the first work of this type to explore critically the subject of trademarks, providing an extensive source of international marks, together with a thorough explanation of their meaning and history.The author traces the origins of the trademark, and then discusses its development, style, classification and contemporary relevance. Particular attention is to corporate identity communication design name marks, abbreviations all kinds of picture marks, followed by an alphabetical index of trademark themes from animals to word puzzles. The final section of the book covers the evolution of individual trademarks over time and across boundaries of language and culture. Marks of Excellence is an invaluable reference book for design students and graphic designers.