Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his bold new concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they help make the world a better place. Partnering with some of the world's greatest corporations, Yunus and Grameen Bank has already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness. Here, he offers practical guidance for those who want to create social businesses of their own; and shows why social business holds the potential to redeem the failed promise of free enterprise.