| Chapter I Itroductio Chapter 2 Cross-Cultural Pragmatics 2.1 Itroductio 2.2 Cross-cultural ad iter-cultural： The termiological issue 2.3 The developmet of cross-cultural pragmatics 2.3.1 The historical backgroud 2.3.2 Prelimiar stage 2.3.3 Developig stage 2.3.4 The flourishig stage 2.4 The scope of cross-cultural pragmatics 2.4.1 Pragmaliguistics 2.4.2 Sociopragmatics Chapter 3 Data Collectio Methods 3.1 Itroductio 3.2 Tpes of data 3.2.1 Qualitative versus quatitative 3.2.2 Ituitive versus observatioal 3.3 Tpes of data collectio procedures 3.3.1 Istrumets for perceptio 3.3.2 Istrumets for cotrolled productio 3.3.3 Observatioal istrumets for atural speech Chapter 4 Equivalece 4.1 Itroductio 4.2 Kids of equivalece 4.2.1 The equivalece of research targets 4.2.2 The equivalece of situatioal variables 4.2.3 The equivalece of cocepts 4.2.4 The equivalece of research istrumets 4.2.5 The equivalece of samples Chapter 5 Itegratig Ethographic Perspectives ito Data Collectio 5.1 Itroductio 5.2 Research emploig combied methods for data collectio 5.3 A observatioal-elicitig-metapragmatic approach 5.4 Itegratig ethographic perspectives ito the OEM approach 5.4.1 The ecessit 5.4.2 What is ethograph？ 5.4.3 Some priciples of ethographic research 5.4.4 What support ca ethograph led to cross-cultural pragmatics studies？ 5.4.5 How to itegrate ethographic perspectives ito the OEM approach？ Chapter 6 Coclusio Bibliograph |
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