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商务英语读写教程(5)(新时代大学商务英语系列教材)(附VCD光盘1张)

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商务英语读写教程(5)(新时代大学商务英语系列教材)(附VCD光盘1张)

最 低 价:¥26.50

定 价:¥42.80

作 者:李丽 马跃

出 版 社:机械工业出版社

出版时间:2009-06

I S B N:711125588

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姓名:李丽 马跃
作者简介:
作品:《商务英语读写教程(5)(新时代大学商务英语系列教材)(附VCD光盘1张)》《商务英语视听说教程:5》

内容简介

伴随着经济全球化和我国经济国际化的进程,国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增,这也促进了我国高等教育商务英语专业的快速发展。目前,全国有700多所高等院校开设了外贸英语、商务英语等课程,工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程,部分院校甚至设立了商务英语专业。近几年来,全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设,各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材,以改变英语教材与人才培养和需求不相适应的状况。
商务英语属于专门用途英语,国外大学多将其归为ESP(English for Special Purposes)。目前,我们国内这样系统的专业教材并不很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”,是我国高等教育商务英语教材建设的一个新成果。
这套教材共14本,包括读写、视听说、写作、口译,涵盖了商务英

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作者简介

插图:


the main business areas,all interdependent and important to our continued success,are:marketing is a driving force at fidelity for strategic,asset gathering and retention activities.inpartnership with the sales teams in the institutional and intermediary businesses and with the businessowners in retail,marketing creates programmes that predispose our customers to want to purchaseand retain our products. marketing uses advertising,pr,communications,sales support,distribution or channel marketing,research and analysis and investment marketing to ensure that thishappens. the intermediary business team is responsible for the retail distribution business in hong kong,primarily dominated by banking&insurance channels.our vision is to become one of the top 3 mostpreferred asset managers of key hong kong distributors and to provide regional support for fidelity'sinternational partners in asia. the institutional business department is comprised of the following teams-institutio

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目录



前言
unit 1 money
objectives
listening
reading
vocabulary drills
grammar focus
speaking skills
translation drill
writing d1ins
unit 2 foreign currencies and exchange rates
objectives
listening
reading
vocabulary drills
grammar focus
speaking skills
translation drills
writing drills
unit 3 electronic finance
objectives
listening
reading
vocabulary drills
grammar focus
speaking skiu
translation drills
writing drills
udc4 financial centers
objectives
listening
reading
vocabulary drills
grammar focus
speaking skills
translation drill
writing drills
unit5 stock market
objectives
listening
reading
vocabulary drills
grammar focus
speaking skills
nanslation drills
writing drills
unit6 personal finance
objectives
listening
reading
vocabulary drills
grammar focus
speaking skuls
translation drlls
wdting drills
unit7 management&corporate finance
objectives
listening
reading
vocabulary ddus
grammar focus
speaking skills
translation dr

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