| 姓名：王晓宜 颜晓川 姚进著 作者简介： 作品：《商务英语读写教程:3》 |
| 插图： market segmentation means dividing a market into distinct groups of buyers with differentneeds，characteristics or behaviors，who might require separate products or marketing mixes.thecompany identifies different ways to segment the market and develops profiles of the resultingmarket segments. once a firm has identified its market-segment opportunities，it has to evaluate the varioussegments and decide how many and which ones to target.in evaluating segments，managers look atthe segment’s attractiveness indicators and the company’s objectives and resources.in choosingwhich segments to target，the company can focus on a single segment，selected segments，aspecific product，a specific market，or the full market.it is important for marketers to choose targetmarkets in a socially responsible manner by ensuring that the targeting serves the interests of themarket being targeted as well as the company. once a company has segmented the market，chosen its target customer groups，iden 更多 |
| 序 前言 unit 1 introduction to marketing unit 2 customer behavior unit 3 target marketing unit 4 branding unit 5 pricing unit 6 advertising unit 7 marketing environment unit 8 business strategies unit 9 competitive advantage unit 10 strategic alliance unit 11 merger and acquisition unit 12 localization unit 13 globaiization unit 14 technology and digital revolution unit 15 management gurus unit 16 legendary ceos appendix 1 transcripts for listening appendix 2 answer keys to text b appendix 3 granllnar focns appendix 4 reference version for translation drills appendix 5 reference version for writing assignmen 更多 |
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