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商务英语

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商务英语

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作 者:张传德 主编

出 版 社:西安交通大学出版社

出版时间:2003-8-1

I S B N:9787560517278

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  • 商务英语
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    内容简介

    本书共17个单元,结构清晰,适用性强;内容丰富,涵盖商务交际中的主要实务环节,并按其操作的先后顺序编写,包括相关知识、范文实例、相关表达法及练习。全书用英文编写,为教学提供了一本正规完整而又系统的教材,也可为学生提供更多接触使用英语的机会。
    本书不仅适合作为MBA教材,也完全适合作为经管、商贸、金融专业的教学用书以及有关专业人士的员工培训教材。

    作者简介

    目录

    UNIT 1 The Elements of Effective Business Writing
    Exercises
    UNIT 2 The Forms of the Business Letter
    The Parts of the Business Letter and Their placement
    Useful Sentences on Business Letters
    Exercises
    UNIT 3 Establishine Business Relations
    Specimens of Establishing-Business-Relation Letters
    Useful Sentences on Establishing Business Relations
    Exercises
    UNIT 4 Business References
    Specimen of Reference Letters
    Useful Sentences on Business References
    Exercises
    UNIT 5 Sales Letters
    Write an Attractive Opening
    Explain the Product
    Make Good Your Claims
    Write an Effective Close
    Give Your Letter an Attractive Look
    Specimen of Sales Letters
    Useful Sentences on Sales Letters
    Exercises
    UNIT 6 Trade Enquiry
    The Reply to a Letter of Enquiry
    Useful Sentences on Trade Enquiry
    Exercises
    UNIT 7 Quotatio Offe and Tender
    Routine Quotations
    Quotations Subject to Conditions
    Offers
    Tender
    Useful Sentences on Quotation, Offer and Tender
    Exercises
    UNIT 8 Orders and Their Fulfillment
    Acknowledging the Order
    Declining the Order
    Useful Sentences on Orders
    Exercises
    UNIT 9 Banking and Movement of Currency
    The Air Mail Remittance Order
    The Cable Remittance Order
    The Foreign Draft
    Collections
    Specimen Letters on Banking and Payment
    Useful Sentences on Banking and payment
    Exercises
    UNIT 10 Letters of Credit
    Procedure--Application for a Letter of Credit
    Specimens of L/C Letters
    Useful Sentences on L/C
    Exercises
    UNIT 11 Insurance
    UNIT 12 Shipment
    UNIT 13 Agencies
    UNIT 14 Settlement of Disputes
    UNIT 15 Business Contract
    UNIT 16 Application Letters and Resumes
    UNIT 17 Other Form of Writen Communication
    References

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