| 会展业是一个内涵小、外延广的行业，其从业人员不仅需要有丰富的工作经验，精通贸易、管理、法律等专业，还必须有相当的外语语言能力。有鉴于此，编写了这本《会展英语》。 本教材以专业英语(ESP)的教学原则为指导，充分考虑了现代外语教育对教材的意义和功能的更新，力求以人为本，结合会展活动管理的理论与实际，通过各项训练任务，把会展活动管理的专业知识和英语语言技能的培养有机地结合起来。考虑到学生还须分门别类地学习有关会展管理方面的各专业课程，所以本教材在选材上避免过细，侧重帮助学生用英语掌握一定的专业基础知识，拓宽视野，了解会展经济发展的新动向。 |
| Unit One Creation and Development of Meetings, Conventions and Expositions Industry Text A History of Meetings, Conventions and Expositions Text B The Event Management Profession and Its Subfields Case Study The First Convention Bureau Exercises Supplementary Reading The Future of Meetings, Conferences and Conventions Unit Two The Impacts of the Events Industry Text A The Impacts of the Events and Expositions Text B Social and Community Implications of Events Case Study Impacts of Sydney's Olympic Games Exercises Supplementary Reading Developing a Convention City. Opportunities as Thailand Moves towards Becoming a Convention Country Unit Three The Players of the Industry Text A Convention and Visitors Bureau Text B Companies and Their Roles Case Study The Inntel Agency Exercises Supplementary Reading Some Major Players in the Industry Unit Four Event Marketing Text A The Five Ps of Event Marketing (A) Text B The Five Ps of Event Marketing (B) Case Study Bill Veeck Exercises Supplementary Reading The Target Market Unit Five Human Resources Management Text A Staffing Text B The Demand for and Scheduling of Staff Case Study Help Wanted Exercises Supplementary Reading Volunteer Coordination Unit Six Sponsorship of Great Events Text A Identifying Sponsorships Text B Return on Sponsorship Investment & Incentives to Attract Sponsors Case Study Melbourne's Moomba Festival Exercises Supplementary Reading Funding for the Convention and Visitors Bureau Unit Seven Financial Management Text A Financial Objective and Pla…… |
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