| 徐云珠，教授， 1945年10月出生于上海市。现任职于上海交通大学安泰管理学院国际经济和金融系。毕业于北京国际经贸大学本科，后取得英国兰卡斯特大学应用语言学硕士学位，并曾在英国伯明翰大学学术访问一年。 主要从事应用语言学和应用经济学跨学科领域的研究与教学工作，著作包括《商贸科技应用文英汉对照手册》、《研究生英语教材》、《公共英语等级考试配套教程》和《商务英语教材》等，论文涉及语料库应用、教学法、城市交通经济等研究课题。目前研究兴趣在国际商务交流与商务文化方面. |
| Introductory Unit Learning Awareness Text What’s Your Lead? Unit One Sino?US Economic and Trade Relations Text 1 The Case for Trade with China Text 2 U.S.’s Yuan Rhetoric Carries Trade Risks Unit Two Asian Economy and Business ?Text 1 A Review of the Asian Crisis: Causes, Consequences and?Policy Responses ?Text 2 Japan’s Failed Experiment Unit Three European Economy and Business ?Text 1 Is Germany Fast Becoming Another Japan? ?Text 2 The Changing Consumer in Italy Unit Four African Economy and Business ?Text 1 Economic Inflexibility in Africa ?Text 2 Analysis Unit Five The WTO ?Text 1 Fifty Years On ?Text 2 The Standard Question Unit Six Globalisation and Knowledge Transfer ?Text 1 Global? Acquisition and Knowledge Transfer—a Case?Study of Company D ?Text 2 East?Asian? Broadcasting Industries: Global, Regional,?and National Perspectives Unit Seven Information Technology and Business ? Text 1 Business Models for Internet?Based E?Commerce:?An Anatomy ? Text 2 Connections Test One Unit Eight International Retailing ? Text 1 Wal?Mart Spoken Here ? Text 2 Wal?Mart Chimera Unit Nine Leadership and Strategic Management ? Text 1 Siemens Chief: Size Up an Opponent’s Strength ? Text 2 Clear Agenda Helped Fiorina Win Support at H?P Unit Ten Financial Market ? Text 1 Market Mania ? Text 2 Priority Shifting Unit Eleven Law of International Economics ? Text 1 US Parallel Imports: What’s In, What’s Out? ? Text 2 Cargo Risks:“Dangerous Goods” Unit Twelve Quality Management ? Text 1 Standards Procedure ? Text 2 Transition to ISO 9000:2000 Unit Thirteen Organizational Structure ? Text 1 What Organizational Culture Do You Want to Work in? ? Text 2 Models of How Organizations Develop Unit Fourteen Business Negotiation and Business Culture ? Text 1 Closing Your Business Negotiations ? Text 2 Euro Disney SCA: Perspectives from Two Cultures Test Two Key |
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