| Gary P．Schneider 圣迭戈大学商学院会计信息系副教授。他在会计信息方面著作丰富，经常在((Interfaces》、《IS Audit & Control Journal》、《Journal of Information Systems》等许多权威刊物上发表论文。他在美国会计协会非常活跃，现在是《Accounting Information Systems and Technology Reporter》的编辑。Gary从田纳西大学获得会计学博士学位，从赛维尔大学获得会计学MBA，从辛辛那提大学获得经济学学士学位。在开始他的学术生涯之前，Gary在俄亥俄州作为CPA(注册会计师)和专业会计师工作了14.. << 查看详细 |
| preface chapter 1 introduction to electronic commerce electronic commerce: the second wave electronic commerce and electronic business categories of electronic commerce the development and growth of electronic commerce the dot-com boom, bust, and rebirth the second wave of electronic commerce business models, revenue models, and business processes focus on specific business processes role of merchandising product/process suitability to electronic commerce advantages of electronic commerce disadvantages of electronic commerce economic forces and electronic commerce transaction costs markets and hierarchies using electronic commerce to reduce transaction costs network economic structures network effects .using electronic commerce to create network effects identifying electronic commerce opportunities strategic business unit value chains industry value chains swot analysis: evaluating business unit opportunities international nature of electronic commerce trust issues on the web language issues culture issues culture and government infrastructure issues summary key terms review questions exercises cases for further study and research chapter 2 technology infrastructure: the internet and the world wide web the internet and the world wide web origins of the internet new uses for the internet commercial use of the internet growth of the intemet emergence of the world wide web packet-switched networks routing packets internet protocols tcpfip ip addressing domain names web page request and delivery protocols electronic mail protocols markup languages and the web standard generalized markup language hypertext markup language (html) extensible markup language (xml) html and xml editors intranets and extranets intranets extranets public and private networks virtual private network (vpn) internet connection options connectivity overview voice-grade telephone connection broadband connections leased-line connections wireless connections internet2 and the semantic web summary key terms review questions exercises cases for further study and research chapter 3 selling on the web: revenue models and building a web presence revenue models web catalog revenue model digital content revenue models advertising-supported revenue models advertising-subscription mixed revenue models fee-for-transaction revenue models fee-for-service revenue models revenue models in transition subscription to advertising-supported model advertising-supported to advertising-subscription mixed model advertising-supported to fee-for-services model advertising-supported to subscription model multiple transitions revenue strategy issues channel conflict and cannibalization strategic alliances and channel distribution management mobile commerce creating an effective web presence identifying web presence goals achieving web presence goals web site usability how the web is different meeting the needs of web site visitors trust and loyalty rating electronic commeroe web sites usability testing customer-centric web site design connecting with customers the nature of communication on the web summary key terms review questions exercises cases for further study and research chapter 4 marketing on the web web marketing strategies product-based marketing strategies customer-based marketing strategies communicating with different market segments trust and media choice market segmentation market segmentation on the web offering customers a choice on the web beyong market segmentation: customer behavior and relationship intensity segmentation using customer behavior customer relationship intensity and life-cycle segmentation acquisition, conversion, and retention of customers customer acquisition, conversion, and retention: the funnel model advertising on the web banner ads other web ad formats site sponsorships effectiveness of online advertising e-mail marketing permission marketing combining content and advertising outsourcing e-mail processing technology-enabled customer relationship management crm as a source of value in the marketspace creating and maintaining brands on the web elements of branding emotional branding vs. rational branding brand leveraging strategies brand consolidation strategies costs of branding affiliate marketing strategies viral marketing strategies search engine positioning and domain names search engines and web directories paid search engine inclusion and placement web site naming issues summary key terms review questions exercises cases for further study and research chapter 5 business-to-business strategies: from electronic data interchange to electronic commerce purchasing, logistics, and support activities purchasing activities direct vs. indirect materials purchasing logistics activities support activities e-government network model of economic organization electronic data interchange early business information interchange efforts emergence of broader edi standards how edi works value-added networks edi on the internet open architecture of the internet financial edi supply chain management using internet technologies value creation in the supply chain increasing supply chain efficiencies using materials-tracking technologies with edi and electronic commerce creating an ultimate consumer orientation in the supply chain building and maintaining trust in the supply chain electronic marketplaces and portals independent industry marketplaces private stores and customer portals private company marketplaces industry consortia-sponsored marketplaces summary key terms review questions exercises cases for further study and research chapter 6 online auctions, virtual communities, and web portals auction overview origins of auctions english auctions dutch auctions first-price sealed-bid auctions second-price sealed-bid auctions open-outcry double auctions sealed-bid double auctions reverse (seller-bid) auctions online auctions and related businesses general consumer auctions specialty consumer auctions consumer reverse auctions and group purchasing sites business-to-business auctions business-to-business reverse auctions auction-related services virtual communities and web portals mobile communications technology electronic marketplaces intelligent software agents virtual communities early web communities web community consolidation web communities in the second wave of electronic commerce web portal revenue models summary key terms review questions exercises cases for further study and research chapter 7 the environment of electronic commerce: legal, ethical, and tax issues the legal environment of electronic commerce borders and jurisdiction jurisdiction on the internet contracting and contract enforcement in electronic commerce use and protection of intellectual property in online business web site content issues domain names, cybersquatting, and name stealing protecting intellectual property online defamation deceptive trade practices advertising regulation online crime, terrorism, and warfare online crime online warfare and terrorism ethical issues ethics and web business policies privacy rights and obligations communications with children taxation and electronic commerce nexus u.s. income taxes u.s. state sales taxes european union value added taxes summary key terms review questions exercises cases forfurther study and research chapter 8 web server hardware and software web server basics types of web sites web clients and web servers dynamic content various meanings of "server" web client/server communication two-tier client/server architecture three-tier and n-tier client/server architectures software for web servers operating systems for web servers web server software finding web server software information electronic mail (e-mail) e-mail benefits e-mail drawbacks unsolicited commercial e-mail (uce, spam) solutions to the spam problem web site and internet utility programs finger and ping utilities tracert and other route-tracing programs telnet and ftp utilities indexing and searching utility programs data analysis software link-checking utilities remote server administration web server hardware server computers web server performance evaluation web server hardware architectures summary key terms review questions exercises cases for further study and research chapter 9 electronic commerce software web hosting alternatives basic functions of electronic commerce software catalog display shopping cart transaction processing advanced functions of electronic commerce software middleware enterprise application integration and databases web services integration with erp systems electronic commerce software for small and midsize companies basic commerce service providers mall-style commerce service providers estimated operating expenses for a small web business electronic commerce software for midsize to large businesses web site development tools electronic commerce software for large businesses enterprise-class electronic commerce software customer relationship management software supply chain management software content management software knowledge management software summary key terms review questions exercises cases for further study and research chapter 10 electronic commerce security online security issues overview managing risk computer security classifications security policy and integrated security security for client computers cookies web bugs active content java applets javascript activex controls graphics and plug-ins viruses, worms, and antivirus software digital certificates steganography physical security for clients communication channel security secrecy threats integrity threats necessity threats threats to the physical security of internet communications channels threats to wireless networks encryption solutions ensuring transaction integrity with hash functions ensuring transaction integrity with digital signatures guaranteeing transaction delivery security for server computers web server threats database threats other programming threats threats to the physical security of web servers access control and authentication firewalls organizations that promote computer security cert other organizations computer forensics and ethical hacking summary key terms review questions exercises cases for further study and research chapter 11 payment systems for electronic commerce online payment basics payment cards advantages and disadvantages of payment cards payment acceptance and processing electronic cash micropayments and small payments privacy and security of electronic cash holding electronic cash: online and offiine cash advantages and disadvantages of electronic cash how electronic cash works providing security for electronic cash electronic cash systems electronic wallets microsoft .net passport yahoo! wallet w3c micropayment standards development activity the ecml standard stored-value cards magnetic strip cards smart cards intemet technologies and the banking industry check processing phishing attacks phishing attack countermeasures summary key terms review questions exercises cases for further study and research chapter 12 planning for electronic commerce planning electronic commerce initiatives identifying objectives linking objectives to business strategies measuring benefits managing costs comparing benefits to costs return on investment (roi) strategies for developing electronic commerce web sites internal development vs. outsourcing selecting a hosting service new methods for implementing partial outsoureing managing electronic commerce implementations project management project portfolio management staffing for electronic commerce postimplementation audits summary key terms review questions exercises cases for further study and research glossary index |
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