| 何塞·德莱玛，德莱玛教授于德国约翰纳斯·古登堡大学获博士学位，其指导老师是世界著名学者伊丽莎白·诺埃尔-纽门教授。德莱玛博士除了在国际公关研究和实际操作方面有着丰富的经验外，在公众舆论的研究上也极富造诣，能用德语、英语和西班牙语从事著述。
曾执教于德国、西班牙和美国的多所高校，现任美国中央康州大学传播系副教授，与“复旦全英语”主编居延安教授有着多方面的合作。 德莱玛博士还从事欧美一些公司和组织的咨询工作，负责公关战略的设计和实施，在国际公关同行中享有较高声誉。 |
| Introduction First Part：Ten Milestones in the Historical Development of the Public Relations Practice 1.No Taxation without Representation The Role of Public Relations during the AmericanRevolution Introduction Communication Channels Instrumental Use of News：The Boston Massacre The Power of Symbols：The Boston Tea Party Conclusions 2.PR Made in Germany Story of the Always Difficult Relationship between the Krupp Company and Its Angry Publics Introduction Alfred Krupp，the Patriarch and His Realm Krupp in the World's Fairs Krupp as PR Precursor Open Fronts in the Public Relations Battle Conclusions 3.Greedy Monsters 0r Lovely Giants? Ivy L.Lee's PR Battle to Clean up the Name ofthe Rockefeller Family after the Ludlow Massacre Introduction Public Perception of the Tragedy Rockefeller's Toughest Batflefront The Man Behind the Scenes：Ivy L.Lee The Ludlow Campaign Ivy L.Lee on Philanthropy Lee's Own Reputation Conclusions 4.Torches of Freedom Edward L.Bernays：Public Opinion Engineer Introducfion Lighting Torches of Freedom——Public Perception Torches of Freedom——A Second Look Social Engineering The Way to Subconscious EthiCal Considerations Conclusions 5.The Dark Side of Communication Joseph Goebbels and His Nazi Propaganda Ministry Introduction Joseph Goebbels：Hitler's Propaganda Super-Minister Basic Ideas behind the Propaganda Factory Feindbilder(Images of the Enemy) Anti-Semitic Film Power's Only Source Conclusions 6.Rockwell's Four Freedoms Campaign 7.“Evil”Threats and Mass Hysteria 8.The Power of the Undecided and the Ignorant 9.The Dead and the Public 10.Worse Than Fate Second Part：Public Relations in a Global Era：Modern Trends 11.Toward a Fourth Reich? 12.The Man and His Mule 13.Communication Jihad 14.TO win Is What Counts 15.Moral Legitimacy and War |
内容加载中，请稍后...
商品评论（0条）