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运筹管理分析:使用Excel(影印版)

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运筹管理分析:使用Excel(影印版)

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作 者:(美)Nancy C.Weida,Ronny Richardson,Andrew Vazsonyi

出 版 社:机械工业出版社*

出版时间:2004 年5月

I S B N:7111143205

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24.80元
  • 运筹管理分析
  • 送货上门
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    运筹管理研究的是商品生产和服务中的变化过程。本书讲授的是如何用Excel分析管理中的问题,使决策者能更好更容易地作出决定。
       当今的竞争和风云变幻的全球市场使掌握相关的定量的建模方法成为当务之急,所以管理者应当掌握更新更强大的管理工具。用Excel建构模型,可以解决学习运筹管理时最令人头痛的计算繁琐问题。然而本书又强调了决策的做出需要仔细地思考和构思,避免了只能用Excel作简单计算的错觉。

    内容简介

    本书主要集中于构造和解决运筹管理问题,但是这些方法也可以应用到其他决策中去。本书尽量像实际生活中一样多角度地考虑问题,而不是如一般运筹管理教材一样简单地从一个角度出发。
       三位作者各有特长,优势互补,或者荣获过很多教学奖项,或者写过多本畅销教材。他们的研究领域也各有侧重,有的有从事运筹和经济管理的多年教学经验,有的擅长写计算机导向的贸易教材,有的有较深的数学和统计学功底。
       本书适合作为经济管理专业的本科生、研究生的教材或参考书,也可作为MBA及短期MBA课程教材。
      

    作者简介

    About the Authors
    Nancy C. Weida, PhD, has won numerous teaching awards from both Bucknell Uni-
    versity and the University of Delaware on university-wide, departmental, and student
    organization levels. The most recent was the "Students' Choice" award presented to
    her by Bucknell University's BSBA Class of 1999 for her devotion to their under-
    graduate education.
    She is currently Chair of the Management.. << 查看详细

    目录

    1 creative operations management problem solving:
    a decision-making approach 1
    1.1 managerial decision making 1
    1.2 the intelligence phase of the decision-making process 4
    1.3 the design phase of the decision-making process 10
    1.4 the choice phase of the decision-making process 14
    1.5 an example: jackets versus scrap at the uneeda corporation 16
    1.6 concluding comments 25
    exercises 25
    2 forecasting 27
    2.1 forecasting at the lastever corporation 28
    2.2 patterns of data 33
    2.3 forecasting approaches 42
    2.4 time series analysis 44
    2.5 concluding comments 56
    exercises 56
    3 advanced forecasting 59
    3.1 extrapolation from the past 59
    3.2 regression analysis 63
    3.3 cyclical and seasonal issues 71
    .3.4 concluding comments 81
    exercises 81
    4 planning models 85
    4.1 the basic planning problem 85
    4.2 the basic pricing problem 87
    4.3 nonlinear cost and demand functions 91
    4.4 preparing a five-year plan 96
    4.5 the impact of pricing 97
    4.6 concluding comments 99
    exercises 100
    5 aggregate planning and learning curves 103
    5.1 the nature of aggregate planning 103
    5.2 tradeoffs between production and inventory 103
    5.3 learning curves 110
    5.4 concluding comments 112
    exercises 113
    6 inventory 117
    6.1 why hold inventory? 117
    6.2 the cost of inventory 118
    6.3 cyclic inventory control 119
    6.4 the economic order quantity model 123
    6.5 what-if scenarios 126
    6.6 eoq model with price breaks 130
    6.7 economic production lot size model 132
    6.8 singlc-period models with probabilistic demand 136
    6.9 multi-period models with probabilistic demand 144
    6.10 concluding comments 149
    exercises 150
    7 material requirements planning 153
    7.1 where mrp fits in 153
    7.2 master production schedule 155
    7.3 bill of materials 158
    7.4 a simple mrp example 162
    7.5 rolling the mrp schedule 163
    7.6 adding allocated inventory and safety stock 165
    7.7 a more complex mrp example 166
    7.8 dealing with multiple products 168
    7.9 problems at central products incorporated 171
    7.10 concluding comments 176
    exercises 177
    8 quality: monitoring processes using charts 181
    8.1 monitoring processes by charts: looking at the data 181
    8.2 mean charts 183
    8.3 the run chart 186
    8.4 the r (range) chart 186
    8.5 standard deviation charts 189
    8.6 using these charts 189
    8.7 control charts for attribute data 191
    8.8 other quality control charts 194
    8.9 concluding comments 197
    exercises 197
    9 machine replacement and maintenance 199
    9.1 machine replacement decisions 199
    9.2 machine maintenance decisions 206
    9.3 group maintenance decisions 211
    9.4 concluding comments 214
    exercises 214
    10 project management 217
    10.1 the project 217
    i0.2 the professor 219
    10.3 network diagrams 219
    10.4 probabilities 224
    10.5 crunching 229
    10.6 concluding comments 234
    exercises 235
    11 facility location decisions 237
    11.1 factor weighting 237
    11.2 center-of-gravity method 240
    11.3 cost-volume analysis 242
    11.4 concluding comments 244
    exercises 245
    12 risk analysis and simulation 247
    12.1 problems where uncertainty is important 247
    12.2 working the cough drop problem 252
    12.3 generating random numbers 259
    12.4 break-even analysis under uncertainty: a case study 269
    12.5 the farmer's problem: dependent random variables 274
    12.6 concluding comments 277
    exercises 277
    13 simulating operations management processes 279
    i3.1 the network-flow production process 280
    13.2 the matchstick shuffling system 280
    13.3 the copy machine problem 288
    13.4 why projects are late 297
    13.5 the single station system 300
    13.6 concluding comments 304
    exercises 304
    14 resource allocation:
    applied constraint management 307
    14.1 making mathematical programming relevant
    for operations management 307
    14.2 a production planning support system 308
    14.3 a transportation problem 317
    14.4 concluding comments 321
    exercises 321
    appendixa using excel 323
    appendix b the models 355
    for further reading 367
    index 368

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