| 《大学商务英语谈判教程》系高等院校商务英语教材系列之一。 成功谈判必须掌握必要的谈判技巧和基本商务、贸易知识体系。本教程的每一课均分为理论篇和实践篇，理论篇精选国内外谈判理论和技巧方面的文章，以提出问题的形式，加深理解。实践篇是谈判对话操练，备有知识性注解，帮助掌握跨文化沟通技巧。每课后都有结合本课所学知识的情景谈判练习，帮助学习者灵活运用谈判技巧和商务知识。 |
| Contents UnitOne Lesson One Introduction Lesson Two Reception Lesson Three Visiting A Factory Lesson Four ExhibitionⅠ Lesson Five ExhibitionⅡ Lesson Six MarketingⅠ Lesson Seven MarketingⅡ Lesson Eight Logistics UnitTwo Lesson One Establishing Business Relations Lesson Two Enquiries and Replies Lesson Three Offers and Counter-Offers Lesson Four Terms ofPayment Lesson Five Packing Lesson Six Shipping Lesson Seven Insurance Lesson Eight Complaints，Disputes and Claims 参考文献 |
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