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| 本书的主要特点： 完整、准确地讲述电子商务 兼顾电子商务的经营管理主题和技术两方面内容 “LearningfromFailure'’专栏审视失败的电子商务案例，深入探究失败的根源 Comprehensive Online Companion将书中的理论概念与实际案例结合起来 全面集成虚拟社区、拍卖、安全和支付系统。
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| Chapter 1: Introduction to Electronic Commerce Chapter 2: Technology Infrastructure: The Internet and the World Wide Web Business Strategies For Electronic Commerce Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence Chapter 4: Marketing on the WebChapter 5: Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce Chapter 6: Web Auctions, Virtual Communities, and Web Portals Chapter 7: The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues Technologies for Electronic Commerce Chapter 8: Web Server Hardware and Software Chapter 9: Electronic Commerce Software Chapter 10: Security Threats to Electronic Commerce Chapter 11: Implementing Electronic Commerce Security Chapter 12: Payment Systems for Electronic Commerce Integration Chapter 13: Planning for Electronic Commerce Glossary Index 1 |
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