| 本书自出版以来，因其内容独到而新颖，倍受专家学者的青睐。作者以精炼的语言、流畅的文笔勾画出企业家在无限商机与风险面前成功的轨迹。本书引人入胜的实例讲解，阐述了走向企业家殿堂必备的各种技能，引导读者像企业家一样思考和探索，从而在创业之路中获得前所未有的激情、成就感和财富。 |
| PART 1 Evaluating Opportunity and Developing the Business Concept
1． A Perspective on Entrepreneurship 2． The Start-up Process 3． Analyzing New Ventures 4． Valuation Techniques 5． The Business Plan PART 2 Assessing and Acquiring Necessary Resources 6． Attracting Stakeholders 7． Alternative Sources of Financing 8． Deal Structure 9． Securities Law and Private Financing 10． Intellectual Property PART 3 Acquiring an Existing Business 11． Purchasing a Business : The Search Process 12． The Legal Forms of Organization PART 4 Managing the Enterprise and Harvesting Value 13． Managing Growth 14． Bankruptcy : A Debtor's Perspective 15． Securities Law and Public Offerings Case Index Subject Index |
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