| 世界在变小，企业在变大。全球经济一体化使跨国经营与多文化管理的重要性突现。这是机晕，也是挑战。本书运用精辟的论述和丰富的案例，为读者诠释了国际管理的真谛。本书的前三版已为20多个国家近300所大专院校采用，反响极大。此版为2000年最新版，更新并增添了许多内容及来自亚洲的最新案例，堪称一本真正意义上的“国际化”管理教材。读者对象：工商管理硕士（MBA）及相关专业的本科生、研究生，从事国际商务活动与研究的各界人士。 |
| 包铭心，加拿大西安大略大学毅伟管理学院亚洲分院教授兼院长、国际知名学者、亚洲经济问题专家。他出版或与人合作出版了20多本著作，发表了50多篇论文。曾获管理学会、国际商务学会、加拿大管理科学协会的最佳研究奖。1997年被评为全世界对国际管理研究最有贡献的三位学者之一。 .. << 查看详细 |
| part l text l the internationalization process 3 2 the globai business environment l7 3 the world of international trade 35 4 managing export operations 6l 5 global sourcing strategy: r&d, manufacturing, and marketing interfaces 83 6 licensing l05 7 the design and management of international joint ventures ll3 8 international strategy formulation 132 9 the impact of globalization on the organization of activities l49 l0 the evolving muitinational l67 ll the global manager l78 12 managing government intervention l96 l3 global leadership 2l4 part ii cases on internati()nalizmion l4 leo electron microscopy ltd: a zeiss-leica cooperation 227 l5 kenny rogers roasters in china 238 .16 palliser furniture ltd. 250 l7 neilson international in mexico 264 l8 selkirk group inasia 276 19 russkiadventllres 29l 20 samsung china: the introduction of color tv 309 2l cameron anto parts (a)--revised 324 22 hush puppies chile 334 23 technophar inviet nam 350 24 nora-sakari: a proposed joint venture in malaysia 367 25 mercedes comes to alabama 383 26 where have you been? an exercise to assess your exposure to the rest of the world's peoples 392 27 hcm beverage company 399 28 wil-mor technologies, inc. 411 part iii multinafional management 29 matra-ericsson telecommunications l990 425 30 toppan moore 434 3l black & dccker-eastern hemisphere and the adp initiative (a) 448 32 global enterprises, inc. 460 33 honeywell inc. and globai research & development 472 34 hilti corporation (a) 493 35 bristol com p ressors, asia- pacifi c 500 36 matsushita electric industrial ltd. europc: sales and marketing, l994 512 37 dsl de mexico s.a. de c.v 523 38 larson in nigeria--l994 534 39 mabuchi motor co., ltd. 542 40 scotch-brite (3m) 553 4l enron development corporation 563 42 crisis at renault: the vilvoorde plant closing (a) 580 43 thf brent spar platform controversy (a) 596 name index 609 subject index 6l3 |
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