| 本书详细地讲述了在商务与管理领域如何与他人沟通等内容，包括如何求职，如何写报告、写信、写备忘录，如何收集与商务有关的信息等等。
生动有趣：收集了商务沟通与管理过程中的各种奇闻逸事。 紧跟时代：提供了最新研究成果和案例。 |
| Contents in Briet
PART 1 THE BUILDING BLOCKS OF EFFECTIVE MESSAGES 1 Business Communication,Management,and Success 2 Building Goodwill 3 Adaptiong your Message to Your Audence 4 Making Your Writing Easy to Read 5 Effective Strategies for Planning, Composing,and Revising 6 Designing Documents, Slides,and Screens PART 2 LETTERS AND MEMOS 7 Informative and Positive Messages 8 Negative Messages 9 Writing Persuasive Messages 10 Handling DIFFICULT pERSUASIVE Situations 11 Sales and Fund-Raising Letters PART 3 INTERPERSONAL COMMUNICATION 12 International Communication 13 Working and Writing in Groups PART 4 REPORTS 14 Planning,Proposing ,and Researching Reports 15 Analyzing Data and Writing Writing Reports 16 Using Graphs and Other Visuals 17 Making Oral Presentations PART 5 JOB HUNTING 18 Resumes 19 Job Aplication Letters 20 Job Interviews,Follow-Up Letters and Cals,and Job Offers APPENDICES A Formats for Letters and Memos B Writing Correctly C Making and Commnicating Meaning Glossary Notes Indexes |
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