| 本书是一部具有划时代意义的战略管理名著，它在分析公司所处的市场环境，自身资源及竞争力的基础上，用全新的技术工具对一个公司如何制定，完善和实施战略等问题进行了深入浅出的阐述。 |
| PART ONE THE CONCEPTS AND TECHNQUES OF STRATEGLC MANAGEMENT
1.THE STRATEGIC MANAGEMENT PROCESS:AN OVERVIEW 2.THE THREE STRATEGY-MAKING TASKS:Developing a Strategic Vision,Setting Objectives,and Crafting a Strategy 3.INDUSTRY AND COMPETITIVE ANALYSIS 4.EVALUATING COMPANY RESOURCES AND COMPETITIVE CAPABILITES 5.STRATEGY AND COMPETITIVE ADVANTAGE 6.MATCHING STRATEGY TO A COMPANYS SITUATION 7.STRATEGY AND COMPETITIVE ADVANTAGE IN DIVERSIFIED COMPANIES 8.EVALUATING THE STRATEGIES OF DIVERSIFIED COMPANES 9.IMPLEMENTING STRATEGY:BUILDING RESOURCE CAPABILITIES AND STRUCTURING THE ORGANIZATION 10.IMPLEMENTING STRATEGY :BUDGETS,POLICIES,BEST PRACTICES,SUPPORT SYSTEMS,AND REWARDS PART 2 CASES IN STRATEGIC MANAGEMENT A GUIDE TO CASE ANALYSIS |
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