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| Unit 1 What is International Business? Text: The Nature of International Business Unit 2 Exporting and Importing Procedures Text: Exporting and Importing Procedures Unit 3 Documents Text: International Trade Documentation Unit 4 Business Organization and WTO Text: World Trade Organization Unit 5 Regulations and Trade Barrier Text: Nontariff Barriers to Trade Unit 6 E-commerce Text: E-commerce Unit 7 Joint Ventures Text: Joint Ventures Unit 8 Intellectual Property Text: Intellectual Property Unit 9 Marketing and Sales Text: Marketing Is All Around Us Unit 10 Accounting Text: Accounting --The Language of Business Unit 11 Human Resources Management Text: Human Resource Management Unit 12 Intemational Convention Text: UN Convention on Contracts for the International Sale of Goods Unit 13 Public Relations and Advertisement Text: Public Relations Unit 14 Culture and Communication Text: Recognize Cultural Differences Unit 15 Globalization Text: Is Globalization Slowing Down? Unit 16 International Taxation Text: International Taxation Keys to Exercises “商务英语阅读”课程教学大纲 参考文献 |
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