| 本书详细介绍了各种会议展览的具体操作过程，通过对话、课文等方式让学习者了解会议展览中的英语的运用。同时还列明了新鲜词汇和常用句子，便于学习者记忆和了解。书的附录还收集了大量相关资料，为学习者进一步深入学习和了解会议展览的相关内容提供了方便。是一本难得的会展方面的英语教材。 |
| Conference Part One Pre-conference Preparation Chapter One Conference Planning Chapter Two Site Selection Chapter Three Secretariat Chapter Four Invitation Chapter Five Budget and Promotion Chapter Six Publicity Chapter Seven Space Use and Set-up Design Part Two Conference Chapter One Registration Chapter Two Opening Ceremony Chapter Three Recording Chapter Four Audio-visual Services Chapter Five Emergencies Chapter Six Etiquette Exhibition Part One Preparation for Exhibitions Chapter One Choice o{ Venues Chapter Two Designing and Building of an Exhibition Stand Chapter Three Exterior Liaison (Obtaining Sponsorship) Chapter Four Introducing an Exhibition Chapter Five Introducing an Exhibition Stand Chapter Six Exhibition Marketing and Advertising Chapter Seven Looking for a Contractor/Representative at the Stand Part Two Services before an Exhibition Chapter One Booking a Stand Chapter Two Cost Inquiry Chapter Three Stand Decoration Chapter Four Transportation of Exhibited Products Chapter Five Insuring the Exhibited Products Chapter Six Renting of Exhibition Equipment Part Three Reception Chapter One Inquiring about Information Chapter Two Introducing and Greeting Each Other Chapter Three In the Hotel Part Four Reception at the Hall Chapter One Information about the Products Chapter Two Sales Presentation/Demonstration Chapter Three Price Negotiation Chapter Four Complaints, Claims and Arbitration Chapter Five Information Collection Part Five After the Show Chapter One Dismantling of Display Items Chapter Two Thanking the Appropriate People Chapter Three Follow-up of Contacts Chapter Four Analyzing the Productivity of the Show 附 录 一、答案 二、参考书目 三、主要职称及部门名称 四、重要国际展览行业组织 五、会展词汇 |
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