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作 者:Stephen Haag, Maeve Cummings, Alan I Rea, Jr 著
出 版 社:清华大学出版社
出版时间:2003 年11月
I S B N:7302073570
| STEPHEN HAAG Stephen Haag is a professor and Chair of the Department of Information Technology and Electronic Commerce in the University of Denver's Daniels College of Business. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing textbooks since 1984. He has also written numerous articles appearing in.. << 查看详细 |
| chapter i 1.1 computers in your life today: are you ready to become wired? a://you, your life, and the world wide web 1.2 scheduling your life at palm.com 1.2 paying bills at official payments 1.4 sharing your wisdom at epinions.com 1.5 b://you and your computer 1.7 your computer hardware and software 1.7 software 1.7 hardware 1.9 categories of computer hardware 1.9 capturing information you want to use 1.9 processing information to create new infottnation 1.10 presenting information you want to see or hear 1.11 storing information you want to use later 1.12 communicating information to other people 1.12 categories of computers by size 1.13 personal digital assistants (pdas) 1.13 notebook computers for creating portable technology 1.14 .desktop computers today's standard 1.14 minicomputers, mainframe computers, and supercomputers 1.15 c://you, your computer, and society 1.16 the underuse of computers 1.17 the abuse of computers 1.17 the ethical use of computers 1.18 d:// understanding computer interfaces 1.19 your graphical user interface 1.19 input fields, buttons, and links 1.20 e:// consumer issues 1.21 identifying your needs 1.21 the issue of money 1.22 questions and answers 1.22 f:// summary and key terms 1.23 level 1: review of terminology 1.25 level 2: review of concepts 1.27 level 3: hands-on projects 1.28 looking back/ looking ahead 1.33 chapter 2 2.1 the world wide web and the internet: how vast is your virtual imagination? a://the world wide web 2.2 addresses, sites, and pages 2.2 web sites worth surfing 2.4 careers 2.4 information and reference 2.5 computing 2.6 travel 2.6 using a search engine 2.7 b:// hardware and software for surfing the web 2.10 hardware for web surfing 2.11 today's typical computer systems 2.11 web computers 2.11 television-based web surfing machines 2.11 web phones 2.11 pagers 2.12 personaidigital assistants (pdas) 2.12 software for web surfing 2.13 connectivity software 2.13 making your decision 2.14 c:// internet service providers 2.15 commercial internet service providers 2.15 free internet service providers 2.16 your school or work 2.17 making your decision 2.17 d:ii the internet behind the web 2.18 the structure of the internet 2.18 internet technologies 2.18 internet addresses and domain names 2,18 computers on the internet 2.21 information on the internet 2.22 tcp/ip 2.22 hypertext transfer protocol (http) 2.22 file transfer protocol (ftp) 2.22 e:// consumer issues 2.23 e-mail 2.23 web portals 2.24 questions and answers 2.25 f:// summary and key terms 2.26 level 1: review of terminology 2 29 level 2: review of concepts 2.31 level 3: hands-on projects 2 32 looking back/looking ahead 2 37 chapter 3 3.1 software and multimedia: what can your computer do for you? a://the application software you need 3.2 software publishers, names, and versions 3.3 application software suites 3.4 let your needs drive your purchase 3.4 word processing and desktop publishing software 3.5 web authoring software 3.5 graphics software 3.6 presentation software 3.7 spreadsheet software 3.7 personal information management and personal finance software 3.8 communications software 3.9 b://your choice of system software 3.10 operating system functions 3.11 the microsoft family of operating systems 3.11 linux and mac os 3.13 the right personal operating system for you 3.13 utility software 3.14 c://file and file management concepts 3.15 file naming conventions 3.16 organizing files 3.16 identifying your' storage devices with device letters 3.17 using directories and folders for organizing files 3.18 using pathnames to identify file locations 3,19 d:// multimedia 3.19 computer equipment for using multimedia 3.20 computer equipment for building multimedia 3.21 special hardware needs 3.21 special software needs 3.22 e:// consumer issues 3.22 your rights to your software 3.22 freeware, shareware, and public domain software 3.23 questions and answers 3.23 f:// summary and key terms 3.24 level 1: review of terminology 3.27 level 2: review of concepts 3.29 level 3: hands-on projects 3.30 looking back/ looking ahead 3.35 chapter 4 4.1 e-commerce, web moltimedia, and web authoring: how you harness the power of the web? a://electronic commerce 4.2 e-commerce business 4.2 brick.and-mortar businesses 4.2 click-and-mortar businesses 4.2 click-and-order businesses 4.3 types of e-commerce activities 4.4 business to consumer e-commerce (b2c) 4.4 business to business e-commerce (b2b) 44 consumer to consumer e-commerce (c2c) 4.5 e-commerce purchasing 4.5 personalization 4.5 usability 4.6 customer service 4.6 product information 4.6 ordering 4.7 security 4.7 shipment 4.7 building your e-commerce web site 4.8 consumer to consumer e.commerce selling 4.8 business to consumer e-commerce selling 4.8 m-commerce 4.9 e-commerce marketing and advertising 4.10 banner ads and click-throughs 4.10 affiliate programs 4. 11 opting in and opting out 4.11 viral marketing 4.12 b://web multimedia and interactivity 4.12 using web multimedia 4.13 plug-ins 4.13 players 4.13 multimedia formats 4.14 audio 4.14 video 4.14 streaming media 4.15 other interactive items 4.15 flash and shockwave 4.15 vrml 4.17 c:// web authoring and web site management 4.18 html 4.19 general tags 4.20 list tags 4.20 link tags 4.20 image tags 4.20 web authoring software 4.22 publishing and maintaining your web site 4.23 web space 4.23 maintaining a web site 4.23 beyond html 4.23 cascading style sheets 4.24 javascript 4.24 java applets 4.24 xml 4.25 d:// consumer issues 4.25 effective web design guidelines 4.25 themes 4.26 image use 4.26 developing for different web browsers 4.26 getting search engines to find your site 4.26 questions and answers 4.27 e:// summary and key terms 4.28 level 1: review of terminology 4.31 level 2: review of concepts 4.33 level 3: hands-on projects 4.34 looking back/ looking ahead 4.39 chapter 5 5.1 a consumer's guide to computer systems: what do you need to know when buying a computer? a://inside the box 5.2 the basic system 5.3 the central processing unit (cpu) 5.3 memory 5.5 capacity and type of ram 5.6 ram and virtual memory 5.7 bays for storage units 5.8 hard disk drives 5.9 removable magnetic storage media 5.11 optical storage 5.12 read-only optical storage media 5.13 one-time writable optical storase media 5.13 read-and-write optical storage media 5.13 b://outside the box 5.15 keyboard and mouse 5.15 monitors 5.17 screen size 5.18 resolution 5.18 dot pitch 5.18 printers 5.18 inkjet printers 5.18 laser printers 5.19 multifunction printers 5.20 connecting printers (and other devices) to the system unit 5.20 c:// notebook computers 5.21 adding peripheral devices to a notebook 5.22 d:// consumer issues 5.23 for gaming enthusiasts 5.23 for photography enthusiasts 5.23 questions and answers 5.24 e:// summary and key terms 5.26 level 1: review of terminology 529 level 2: review of concepts 5 31 level 3: hands-on projects 532 looking back/ looking ahead 5.37 chapter 6 6.1 nuts and bolts of netvvorks and computers: how do computers and networks work? a://what's going on inside your computer 6.2 representing information inside a computer 6.3 ascii, ebcdic, and unicode 6.4 representing numbers 6.4 the cpu 6.4 how the cpu carries out instructions 6.7 cpu speed 6.7 buses 6.8 expansion cards, ports, and connectors 6.9 wireless devices 6.11 b:// small networks 6.11 home and dorm networks 6.12 c:// large networks 6.14 business networks 6.15 using a large network 6.16 large network operating systems 6.17 wireless network connections 6.17 d:// a super-sized network 6.18 telephone modem 6.19 digital subscriber line (dsl) 6.20 cable modem 6.21 satellite modem 6.22 wireless internet connection 6.23 disadvantages of wireless web access 6.24 e:// summary and key terms 6.24 level 1: review of terminology 6.27 level 2: review of concepts 6.29 level 3: hands-on projects 6.30 looking back/ looking ahead 6.35 chapter 7 7.1 ethics, security, and privacy: vvhat's right, vvhat's wrong, and how can you protect yourself? a://ethics and manners 7.2 ethics in the use of computers 7.2 copyright 7.3 fair use doctrine 7.3 cyber-manners 7.5 b://threats in cyberspace 7.7 computers as weapons 7.7 credit card theft 7.7 identity theft 7.8 dot-cons 7.10 computers as targets 7.11 viruses 7. l 1 denial-of-service attacks 7.13 combination worm/dos 7.13 perpetrators 7.14 white-hat hackers 7.14 black-hat hackers 7.14 crackers 7.14 hacktivists 7.14 script bunnies 7.15 ethical hackers 7.15 c:// privacy matters 7.15 information on your buying habits and preferences 7.16 information you volunteer 7.16 information collected by contact 7.17 information sold from one company to another 7.18 government records 7.19 d'// how to protect yourself 7.22 security before you enter cyberspace 7.22 security in cyberspace transactions 7.22 credit card and identity theft 7.22 dot-cons 7.22 protecting personal information 7.23 anti-tracking software 7.23 avoiding spam 7.23 protecting a computer or network from intruders 7.23 e:// summary and key terms 7.25 level 1: review of terminology 7.27 level 2: review of concepts 729 level 3: hands-on projects 7.30 looking back/looking ahead 7.35 chapter 8 8.1 files and databases: now do you organize information ? a:// managing information 8.2 data versus information 8.2 database structures and organization 8.3 structures 8.3 organization 8.4 b://databases 8.5 hierarchical and network databases 8.5 relational databases 8.6 object-oriented databases 8.6 working with a relational database 8.7 relationships 8.7 organizing and structuring data 8.8 c:// database management 8.9 database management features 8.10 storage 8.10 retrieval 8.10 organization 8.11 distribution 8.11 assimilation 8.11 integrity 8.12 security 8.12 queries 8.12 database management applications 8.12 querying 8.13 reports 8.13 forms 8.13 d:// databases in electronic commerce 8.16 use in business 8.17 web-enabled databases 8.17 web search engines 8.18 web catalogs 8.18 web personalization 8.19 security and privacy 8.20 security 8.20 privacy 8.21 e://files 8.21 file management 8.22 file allocation tables (fat) 8.23 fragmentation 8.23 file compression 8.23 compression software 8.24 disk compression 8.24 f:// summary and key terms 8.25 level 1: review of terminology 8.27 level 2: review of concepts 8.29 level 3: hands-on projects 8.30 looking back/looking ahead 8.35 chapter 9 9.1 emerging technologies: how about a preview of coming attractions? a:// touching your senses 9.2 automatic speech recognition 9.3 automatic speech recognition today and tomorrow 9.4 real 3-d 9.5 the future of 3-d technologies 9.6 biometrics 9.6 virtual reality 9.7 cyber-sickness--the downside of virtual reality 9.7 the future of virtual reality 9.9 b:// electronic commerce tomorrow 9.9 e-cash 9.9 what's holding up e-cash? 9.10 buying services instead of software 9.11 push (not pull) technologies 9.12 no more e-commerce; just commerce 9.13 c://your intelligent home 9.13 information supplier convergence 9.13 talk to your home 9.14 staying in touch with your home 9.14 appliances that know and do 9.15 d:// pushing the envelope 9.16 technology in the walls 9.16 implant chips 9.17 holographic devices 9.18 automatic pilot in your car 9.19 computers in your shoe 9.20 e:// summary and key terms 9.21 level 1: review of terminology 9.25 level 2: review of concepts 9.27 level 3: hands-on projects 9.28 looking back/looking ahead 9.33 chapter 10 10.1 systems development: why is packaged software sometimes not enough? a://why organizations develop systems 10.2 developing systems to remain efficient 10.2 developing systems to level the competitive playing field 10.3 developing systems to achieve an advantage through innovation 10.3 b://why your participation is important 10.4 you are a business process expert 10.4 you are a quality control analyst 10.5 you are a manager of other people 10.5 c:// the traditional systems development life cycle 10.6 systems investigation 10.8 systems analysis 10.10 systems design 10.12 systems construction 10.14 systems implementation 10.16 systems support 10.17 d://end user development and prototyping 10.19 prototyping 10.19 the end user development process 10.21 end user development advantages and disadvantages 10.21 the advantages of end user development 10.21 the disadvantages of end user development 10.21 e://outsourcing 10.23 the outsourcing process 10.23 systems investigation 10.23 systems analysis 10.24 build a request for proposal (rfp) 10.24 evaluate request for proposal returns and select a vendor 10.25 test and accept the solution 10.25 systems support and relationship reevaluation 10.25 f:// summary and key terms 10.27 level 1: review of terminology 10.29 level 2: review of concepts 10.31 level 3: hands-on projects 10.32 looking back/looking ahead 10.37 chapter 11 11.1 computer programming: how can you create your own software ? a:// programmer's view of investigation, analysis, and design 11.2 systems investigation 11.2 systems analysis 11.3 pseudocode 11.4 program flowcharts 11.5 testing the algorithm 11.6 systems design 11.6 basic software needs 11.6 input-process-output tables 11.6 b:// writing computer software 11.7 coding 11.7 control structures 11.9 sequence control structure 11.9 selection control structure 11.9 repetition control structure 11.11 c://testing, implementing, and maintaining software 11.13 testing software 11.13 syntax errors 11.13 run-time errors 11.13 logic errors 11.14 user testing 11.14 software development environment 11.14 debugging help 11.14 managing development 11.15 case tools 11.16 implementing software 11.16 comments 11.16 program manual 11.16 user manual 11.16 maintaining software 11.17 software patches 11.17 software upgrades 11.17 d:// programming languages 11.17 programming language generations 11.17 machine language 11.18 assembly language 11.18 third generation languages 11.18 fourth generation languages 11.20 programming language characteristics 11.21 compiled 11.21 interpreted 11.21 scripted 11.21 object-oriented programming 11.23 objects 11.23 object instance 11.24 event-driven 11.24 e://web programming 11.24 the language of the internet 11.24 extensible markup language (xml) 11.26 extensible html 11.26 client-side web programming languages 11.26 server-side web programming languages 11.27 f:// summary and key terms 11.28 level 1: review of terminology 11.31 level 2: review of concepts 11.33 level 3: hands-on projects 11.34 looking back/looking ahead 11.39 chapter 12 12.1 organizational information systems: why are computers the heavy artillery in business? a:// organizations, technology, and information 12.3 the nature and structure of organizations 12.3 decentralized computing and shared information 12.4 decentralized computing 12.4 shared information 12.4 information characteristics 12.5 differing information needs 12.5 information attributes 12.6 the flows of information 12.6 b:// tracking everything in business 12.8 transaction processing systems 12.8 customer-integrated systems 12.9 c://what managers need to know 12.11 management information systems 12.11 types of management information system reports 12.11 executive information systems 12.12 d:// support for organizational logistics 12.15 intranets and extranets 12.15 letting your suppliers and customers inside your intranet 12.16 supporting teams with groupware 12.17 team dynamics 12.17 document management 12.18 applications development 12.19 e:// spreading out nationally and around the globe 12.19 telecommuting 12.20 transnational firms 12.22 transborder data flows 12.23 f:// summary and key terms 12.24 level 1: review of terminology 12.27 level 2: review of concepts 12.29 level 3: hands-on projects 12.30 looking back/looking ahead 12.35 chapter 13 13.1 computer brainpower: how can you use your computer to help you think? a:// decision support software 13.3 decision making with personal productivity software 13.3 decision support systems 13.5 decision support system components 13.6 business decision support systems 13.7 geographic information systems (gis) 13.8 b:// artificial intelligence 13.10 artificial intelligence systems in business 13.10 expert systems 13.11 neural networks 13.12 genetic algorithms 13.14 fuzzy logic 13.15 c:// intelligent agents or bots 13.16 find-and-retrieve agents 13.17 user agents 13.17 monitoring and surveillance agents 13.18 d:// data warehouses and data mining 13.19 data warehouses 13.19 data marts 13.20 data mining 13.20 e:// summary and key terms 13.22 level 1: review of terminology level 2: review of concepts 13.27 level 3: hands-on projects 13.28 looking back/looking ahead 13.33 end-of-book life-long learning modules lll/a enhanced web development how do you make your web site sizzle? eob 1.2 lll/b care and feeding of your computer why do things go wrong? eob 1.4 lll/c careers in information technology what's your dream job? eob 1.6 lll/d the history of computing how did we get here? eob 1.8 lll/e new technologies impacting your life what's going on around you today? eob 1.10 lll/f computers in your life tomorrow do you have a crystal ball? eob 1.12 making the grade answers eob 1.14 glossary eob 1.18 photo credits eob 1.31 |
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